Creative Marketing Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop content hypotheses for paid acquisition on Meta, Google, and TikTok.

• Build and maintain a content testing flow, aligning data insights with design briefs.

• Monitor content performance and prevent content "burnout."

• Brief the internal design team and external creators for hypothesis testing.

• Scale the best solutions across various markets and audience segments.

• Construct AI pipelines for content to minimize routine tasks.

• Collaborate with the paid traffic team to devise acquisition tactics for specific channels, markets, or user segments.

• Conduct competitive research, decompose advertising elements, and identify best practices.

• Work closely with performance marketing, user acquisition, design, and analytics teams to achieve business outcomes.

⛳️ Requirements

• At least 1 year of experience in content creation (digital, SMM) for mobile apps or web products across multiple geographies.

• Understanding of advertising platform requirements (Meta Ads, TikTok Ads, Google Ads).

• Experience in ad copywriting.

• Familiarity with AI tools (Sora, NanoBanana, ElevenLabs, HeyGen, N8n, etc.) for experimentation.

• Analytical thinking and comprehension of the impact on performance marketing metrics (CAC, ER, CTR, CPM).

• Enthusiasm for bringing new ideas and approaches.

• Ability to decompose ideas into testable elements.

• Self-motivation and capacity to take ownership of tasks and projects.

• Ambition to influence a global product and brand in 66 countries.

• English proficiency at B2+ level.

• Comfortable working in cross-functional teams while managing multiple contexts simultaneously.

• A minimum of 2 years of experience in a B2C product (mobile application or web product).

🏝️ Benefits

• Long-term growth opportunity in the employment industry.

• Strong internal performance marketing expertise with millions of monthly users.

• Global impact across 66 countries.

• Flexible work arrangements; fully remote outside Kyiv and other cities/countries.

• Necessary work equipment provided.

• Flexible start time for the 8-hour workday between 8:00 and 10:00 Kyiv time.

• Fixed budget for personal and professional development.

• Full medical insurance after 3 months of employment.

• Financial support for medical expenses for colleagues abroad.

• Reimbursement for wellbeing-service psychologist consultations or 50% of a chosen specialist’s services.

• 24 working days of annual paid vacation plus 6 reset days.

• 20 paid sick days plus 4 days without medical confirmation.

• 6 fixed additional public-holiday days off.

• Support for mobilized colleagues and initiatives supporting Ukraine.