Creative Lead – Social, UGC

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Review storyboards, raw footage, and final edits prior to client delivery.

• Serve as the quality control gate and articulate necessary creative adjustments.

• Develop and sustain ad example libraries, creative checklists, and guides on what constitutes quality work.

• Recognize and resolve recurring issues related to editing, storyboarding, and hook performance.

• Assess post-shoot footage and guide editors on aspects such as pacing, cuts, text overlays, sound design, and overall editing craft.

• Provide guidance on static assets, thumbnail frames, and text treatments optimized for mobile viewing.

• Evaluate storyboards prior to shoots, identifying missing talent, set needs, and any drift in concepts or briefs.

• Offer production teams creative context regarding angles, editing requirements, and quality benchmarks.

• Occasionally participate in high-stakes or new-format shoots at the Amsterdam studio, approximately three times annually.

• Assist in creating a visual reference library that encompasses set styles, lighting configurations, and shooting methodologies.

• Stay updated on current platform trends across TikTok, Meta, and other emerging short-form platforms.

• Curate inspiration feeds that include examples and assessments of creative effectiveness.

• Analyze formats and trends for potential adoption.

• Provide constructive feedback to Creative Strategists on CSPs and scripts.

• Conduct regular creative review sessions and share inspirational content.

• Approve Creative Milkshake's social media content and website portfolio.

• Define and document Creative Milkshake's creative perspective and identity.

⛳️ Requirements

• 3–7 years of practical experience in video production, editing, content creation, or a creative position within a social-first agency or DTC brand.

• Practical experience in content creation rather than merely briefing it.

• A genuine and up-to-date understanding of short-form social content, including TikTok and Meta.

• Capability to interpret paid media and performance marketing reports to guide creative choices.

• Real editing experience or significant collaboration with editors.

• On-set or production experience adequate for evaluating storyboard feasibility.

• Ability to differentiate between good and great ads and articulate the reasons constructively.

• Skill in providing specific, timestamped, actionable feedback.

• High emotional intelligence when delivering creative feedback.

• Comfort in navigating ambiguity and thriving in a fast-paced, high-volume environment.

• Proficient in English.

• Confident in presenting creative rationale to clients when necessary.

• Candidates must reside within +/-3 hours of the CET time zone.

• Primary country of residence must be one where the candidate holds citizenship or permanent work rights.

• CV must be submitted in English.

🏝️ Benefits

• Creative Milkshake Stipends (for mental health, healthcare & internet expenses).

• 21 days of paid time off (PTO).

• 7 Paid Sick Days.

• Company closure for 2 weeks at year-end (estimated: December 22 – January 5).

• Maternity/Paternity Leave.

• Annual Salary Review.

• Long Service Incentives (starting after 2 years).