Creative Lead, Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead the creative development, review, and quality assurance for high-volume growth marketing campaigns across CTV, paid social, and digital platforms.

• Supervise the production of both static and video assets, ensuring alignment with brand guidelines, approved key art, trailers, and creative standards.

• Assess video trailers and promotional content for pacing, editing, motion, music, messaging, and overall impact.

• Offer creative direction and constructive feedback to designers, editors, and agency collaborators.

• Create scalable creative templates, production systems, and workflows to facilitate hundreds of marketing assets.

• Collaborate with Growth Marketing teams to translate campaign goals into creative briefs and execution strategies.

• Analyze campaign performance data and suggest creative enhancements to boost engagement and acquisition.

• Ideate creative concepts for static assets, paid social campaigns, CTV advertisements, and branded placements.

• Manage various creative projects, coordinate approvals, monitor deadlines, and guarantee timely delivery.

• Identify opportunities to enhance production efficiency using AI-driven creative tools.

• Assist with copywriting and short-form marketing messaging as necessary.

• Stay informed about emerging CTV and digital advertising formats, specifications, and creative best practices.

⛳️ Requirements

• Over 5 years of experience in leading or overseeing growth, performance, or acquisition marketing creative.

• Proficient in Figma at an expert level.

• Extensive experience in providing creative direction across static design, video, and motion graphics.

• Strong grasp of Connected TV (CTV), digital advertising, and platform-specific creative requirements.

• Proven experience in managing high-volume creative production, including creative reviews, templates, and workflows.

• Familiarity with utilizing marketing performance data to enhance creative effectiveness.

• Significant experience collaborating with internal creative teams and external agencies simultaneously.

• At least 5 years of experience in growth marketing, performance marketing, acquisition marketing, or similar creative leadership roles.

• Advanced skills in visual design, typography, composition, hierarchy, and brand consistency.

• Strong comprehension of video production, motion graphics, editorial pacing, and storytelling.

• Demonstrated capability in reviewing large volumes of creative assets and offering effective creative direction.

• Experience in constructing and managing scalable creative production processes and design systems.

• Comprehensive understanding of marketing performance metrics and data-driven creative optimization.

• Experience in overseeing creative projects from initial briefing to final delivery.

• Ability to manage both design and video production without the necessity of personally editing or animating every asset.

• Proven history of coordinating internal creative teams and external agency partners.

• Candidates must be U.S. citizens, Green Card holders, or possess valid EADs; H-1B, OPT, CPT, or visa sponsorship is not available.

• Nice to have: Familiarity with Figma Weave.

• Nice to have: Experience with AI tools for image generation, video, motion, design, copywriting, or workflow automation.

• Nice to have: Background in streaming, entertainment, media, or subscription-based digital products.

• Nice to have: Experience in developing creative for paid social, CTV, and branded placements.

• Nice to have: Proven ability to enhance creative production efficiency through automation and AI-assisted workflows.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and training.

• Flexible work arrangements and remote work options.

• Competitive salary and performance-based bonuses.

• Inclusive company culture that values diversity and collaboration.