Creative Growth Hacker – Paid, Social, Organic

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop agent-driven workflows that oversee model releases, track trends and competitor advertisements, create draft angles, generate creatives in Layer, and initiate tests.

• Integrate Claude, Grok, n8n or Zapier, Meta and TikTok APIs, Attio, PostHog, and custom code.

• Execute paid acquisition strategies on platforms such as Meta, TikTok, YouTube, LinkedIn, Reddit, and X.

• Manage a weekly creative-testing engine to eliminate underperforming campaigns while scaling successful ones.

• Initiate creator-led paid campaigns in collaboration with Creator Network members and their audiences.

• Take charge of tracking and attribution from ad click through sign-up to the first purchase.

• Co-manage Layer’s social media channels using a weekly content calendar driven by releases.

• Discover viral angles for new models shortly after their launch.

• Propel organic growth through SEO, AEO, and activation/lifecycle emails in conjunction with the product team.

• Expand the Partner and referral program alongside the Community Manager.

• Conduct a weekly growth review that covers tests, results, and forthcoming automation opportunities.

• Within three months, establish a mostly end-to-end experimentation process, develop 2–3 scalable channels with a known Customer Acquisition Cost (CAC) and payback, achieve 25%+ month-on-month self-serve Monthly Recurring Revenue (MRR) growth, and create a documented growth playbook.

⛳️ Requirements

• 3–6 years of experience in growth, performance, or creative marketing within a Product-Led Growth (PLG), AI, gaming, consumer app, entertainment, or adtech company.

• Proven track record in managing paid social programs with tangible budgets and measurable outcomes.

• Hands-on proficiency with Meta Ads Manager, Google Ads, and product analytics tools, including PostHog.

• Solid understanding of User Acquisition (UA) metrics and concepts such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Install Per Mille (IPM), creative fatigue, and playables.

• Familiarity with outputs from Veo, Kling, and Seedance.

• Capability to write engaging hooks, edit videos, and create compelling visuals.

• Systems-oriented mindset towards converting repetitive manual tasks into agents, templates, or scripts.

• Submission of work samples and a 2-minute Loom video is required with the application.

• Candidates must complete a paid take-home task, participate in a team conversation, and undergo a paid 1–2 week trial period.

• Proficiency in Turkish, Spanish, Portuguese, or Korean for regional campaigns is considered a valuable trait but not a mandatory requirement.

🏝️ Benefits

• Competitive salary along with equity options.

• A genuine budget and ownership of projects.

• Direct reporting to a co-founder.

• Unlimited access to Layer and all models within it.

• Work remotely as part of the team.