Creative Director, Growth

This is a fully remote position, open to applicants in New York.

📋 Description

• Spearhead creative direction for growth initiatives, setting benchmarks for storytelling, design, writing, relevance, and quality.

• Convert business goals, audience insights, and performance data into innovative creative direction and groundbreaking ideas.

• Create globally scalable concepts and narratives that resonate with local audiences and cultural contexts.

• Collaborate with Growth Marketing to craft briefs, pinpoint opportunities, and outline creative strategies.

• Oversee external agencies by establishing direction, offering feedback, and ensuring quality and effectiveness.

• Advance creative processes, frameworks, and systems to enhance speed while maintaining quality standards.

• Assess testing, audience behaviors, and campaign metrics to guide creative decisions and experimentation.

• Work alongside designers, writers, motion teams, producers, and strategists on integrated concepts.

• Maintain a balance between long-term creative exploration and swift, practical execution.

• Engage with cross-functional stakeholders across Growth Marketing, Brand, Product Marketing, Production, and external agencies.

• Contribute to campaigns, launches, films, brand systems, paid media efforts, social initiatives, lifecycle management, and emerging growth opportunities.

⛳️ Requirements

• Over 10 years of experience in creative roles.

• Proven experience leading multidisciplinary projects in social, growth, and/or integrated marketing.

• Strong strategic and executional creative capabilities.

• Demonstrated proficiency in social-first creative approaches.

• In-depth knowledge of translating ideas across various platforms, audiences, and evolving behaviors.

• A portfolio showcasing outstanding creative judgment and leadership across different channels and formats.

• Ability to leverage data, testing, and audience insights to enhance creative thinking.

• Experience in collaborating with and directing agencies.

• Capability to thrive in fast-paced environments without compromising quality.

• Experience with both B2B and consumer audiences is advantageous.

• Experience in creating content for global markets and managing localization at scale is a plus.

• Familiarity with AI-driven creative workflows and emerging creative tools is beneficial.

• Experience directing film, photography, creator, or production partners is a plus.

• A passion for mentoring and fostering the growth of creative talent is advantageous.

🏝️ Benefits

• Equity.

• Performance-related bonuses for eligible employees.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts.

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuting expenses (parking and transit).

• 401(k) retirement plan with employer matching.

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents).

• Paid medical and caregiver leave (up to 8 weeks).

• Flexible PTO for exempt employees and up to 15 days annually for non-exempt employees.

• 13+ paid company holidays.

• Several paid coordinated office closures throughout the year for focus and recharging.

• Paid sick or safe time.

• Mental health and wellness support.

• Employer-paid basic life and disability coverage.

• Annual learning and development stipend.

• Daily meals provided in offices, with meal delivery credits available as eligible.

• Relocation assistance for eligible employees.

• Charitable donation matching and wellness stipends may also be offered.

• Reasonable accommodations for applicants with disabilities.