Creative Director

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Oversee the creative strategy, brand identity, and creative operations within High Profile's marketing division.

• Guide creative efforts across all channels, which include in-store, wholesale assistance, internal packaged brands, traditional media, paid digital, and organic social platforms.

• Establish creative benchmarks and grant final creative approvals before submissions to the VP of Marketing or other key stakeholders.

• Drive creative brainstorming sessions for major campaigns and collaborate with marketing teams during ideation.

• Articulate the central idea, tone, visual style, and sample executions for various initiatives.

• Uphold brand identity across all platforms and ensure that internal teams, partners, and agencies adhere to established standards.

• Evaluate creative outputs against leading works in retail, consumer packaged goods, and related sectors.

• Set quality guidelines for paid advertising across various formats such as display, paid social, video, direct mail, and out-of-home placements.

• Create compliant creative materials that meet regulations in all operating states.

• Manage creative direction and content quality for both paid digital and organic social initiatives alongside the Digital team.

• Spearhead creative concept development for seasonal campaigns, brand projects, and the launch of new channels.

• Supervise the Design Manager in guiding creative direction for traditional media.

• Refine and enhance ongoing production processes, starting with the weekly promotional workflow.

• Assess and adopt AI and workflow tools to boost creative output and capacity.

• Provide strategic guidance, prioritize workloads, and support professional growth for the creative and design teams.

• Develop a scalable and documented creative operating model that includes creative thinking, brief writing, and critique.

• Report the creative team's performance, capacity, and project progress to the VP of Marketing.

• Manage the creative and design budget effectively to meet targets.

• Cultivate collaborative relationships with marketing and cross-functional partners including buying and planning, retail, compliance, wholesale, and facilities.

• Directly oversee the Design Manager, Senior Graphic Designer, and Graphic Designer, leading a team of four.

• Manage external paid media agencies.

⛳️ Requirements

• Minimum of 6 years in creative roles, including at least 3 years in a Creative Director, Associate Creative Director, or similar position.

• At least 3 years of experience at an integrated, full-service, or brand agency in a concept-leading capacity (such as copywriter, Design Manager, ACD, or CD), focusing on creating campaign concepts rather than merely producing assets.

• Experience working in an agency setting for retail, consumer, or regulated-category clients, with campaigns executed in-store as well as in paid, social, and CRM channels.

• A portfolio showcasing integrated work from concept through execution across three or more channels.

• Evidence of distinctive paid media creative in both digital and traditional formats within the portfolio.

• A strong, relevant perspective on social-native content, ideally with a background in linking content quality to measurable performance outcomes.

• Proven experience in building or enhancing creative production systems and workflows; familiarity with AI-assisted workflows is highly desirable.

• History of managing a creative or design team of three or more individuals.

• Demonstrated experience leading brainstorming sessions or concept development with cross-functional teams that do not report directly to them, with examples of ideas successfully executed across channels.

• Ability to operate independently with significant autonomy and proactively provide recommendations to leadership.

• Experience in the cannabis or other regulated industries is a plus but not mandatory.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and growth.

• A collaborative and creative work environment.