CPG Paid Advertising Strategist, Client Experience

This is a fully remote position, open to applicants in Argentina, +7 more countries.

📋 Description

• Take charge of the execution, performance, and growth of paid advertising campaigns within a designated portfolio.

• Collaborate with account leadership to develop and refine channel strategies integrated within the overall media mix.

• Implement paid social and media campaigns across various native platforms.

• Construct and manage campaigns end-to-end across multiple channels, ensuring timely delivery.

• Drive campaign optimizations to enhance performance in line with established goals.

• Oversee client budgets and provide guidance on budget adjustments while maintaining accurate budget pacing.

• Conduct quality assurance to mitigate revenue-impacting errors.

• Offer proactive strategic recommendations and pinpoint opportunities and risks.

• Maintain client testing roadmaps and manage the next steps for experimentation projects.

• Identify performance risks early and differentiate between standard fluctuations and potential account risks.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and action items.

• Deliver weekly client progress summaries that include performance insights and forward-looking recommendations.

• Take ownership of performance reporting and strategic communications.

• Utilize data to relay results and outline clear next steps to clients and stakeholders.

• Leverage AI technologies to enhance and optimize business processes.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2–3 years of experience in digital marketing.

• 1–2 years of experience in an agency environment.

• At least 2–3 years of practical experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other relevant paid advertising networks.

• Experience in campaign development and optimization, including bid optimization, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong understanding of full-funnel marketing.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated with a strong drive for success.

• Exceptional interpersonal skills.

• Confidence in presenting and communicating with clients.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Full-time employment.

• Equal Opportunity Employer.

• Access to AI-enabled tools and technology through the Omega, Iris, and Nova ecosystems.