CPG Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within a designated portfolio.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to create and refine service strategies within the overall media landscape.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing strategies across paid social and native media platforms.

• Develop and deliver campaigns comprehensively across various channels, ensuring timely execution.

• Spearhead performance optimizations in relation to established goals.

• Oversee client budgets and provide guidance on budget modifications while maintaining accurate budget pacing.

• Conduct quality assurance to avert revenue-affecting mistakes.

• Offer proactive strategic recommendations and identify potential opportunities and risks.

• Sustain client testing roadmaps and manage the experimentation process.

• Raise performance risks promptly.

• Communicate internally about performance, strategies, recommendations, deliverables, and action items.

• Present weekly client progress summaries that include performance insights and recommendations.

• Utilize data to convey results and subsequent steps to clients and stakeholders.

• Apply AI technologies to improve and enhance business operations.

⛳️ Requirements

• Advanced proficiency in spoken and written English.

• 2-3 years of experience in digital marketing.

• 1-2 years of experience working in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in campaign development and optimization, including bid management, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong understanding of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• Self-driven with a keen desire to achieve success.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic with the ability to learn swiftly and independently.

• Interest in cultivating a lasting relationship with a growing company.

🏝️ Benefits

• Equal Opportunity Employer.

• Emphasis on diversity and inclusion.

• Utilization of AI technologies and proprietary tools (Omega, Iris, Nova) to enhance work processes.