CPG Marketing Account Director

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Manage a portfolio of 4–6 consumer packaged goods (CPG) accounts, focusing on brands in beauty, personal care, wellness, or food and beverage sectors.

• Identify key business constraints hindering client growth and develop data-driven strategic recommendations.

• Recognize challenges in direct-to-consumer (DTC)/ecommerce acquisition, retail execution, Amazon market share decline, and brand positioning.

• Question channel assumptions by leveraging product knowledge, competitive insights, and retail fluency.

• Utilize AI technologies to improve and streamline business processes.

• Implement Power Digital's Nova ecosystem.

• Conduct quarterly Power Circuit reviews to diagnose growth challenges within Business, Audience, Product, Messaging, Channels, and Measurement.

• Cultivate senior client relationships and lead decision-driven quarterly business reviews (QBRs).

• Advise on channel mix strategies across DTC, Amazon, and retail platforms.

• Align paid, SEO, content, influencer, and creative teams around a cohesive account strategy.

• Oversee client retention and expansion, lead renewal efforts, and increase monthly recurring revenue (MRR).

• Develop multi-faceted relationships with client contacts.

• Ensure consistent use of Iris, Nova, Pulse, and Power Circuit systems on a daily basis.

• Supervise and mentor 1–2 direct reports, including conducting 1:1s, creating development plans, and performing performance evaluations.

• Provide specific, timely feedback to analysts and specialists through coaching.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is mandatory for this position.

• At least 6 years of experience in CPG marketing, preferably with exposure to both DTC and retail brands.

• Comprehensive understanding of Amazon's role in a CPG growth strategy, including share of search, ASIN architecture, buy box dynamics, and the balance between sponsored and organic visibility.

• Familiar with how retailer relationships, including those with Target, Ulta, Sephora, Whole Foods, or similar partners, influence media investment decisions.

• Possesses a well-formed perspective on CPG measurement methods, including marketing mix modeling (MMM), incrementality testing, and the distinction between in-store and digital attribution.

• Proficient in upper-funnel channel strategies such as content marketing, SEO, YouTube, and programmatic advertising.

• Comfortable managing creative-intensive accounts where brief clarity, asset turnover, and influencer strategies are as crucial as media optimization.

• Proven track record of retaining and expanding client accounts.

• Experienced in managing senior clients who have strong brand preferences and require confident responses to their needs.

🏝️ Benefits

• Competitive base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Flexible work environment: choose between full-remote, in-office, or hybrid arrangements.

• Monthly healthcare stipend of $50 to assist with healthcare or insurance expenses.

• National holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding company.

• Continuous employee development programs for both personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards recognizing outstanding performance, which include prize money.

• Opportunities to participate in company diversity, equity, and inclusion (DEI) initiatives.