Country Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee P&L performance for the US, focusing on revenue growth, customer acquisition cost (CAC), pricing strategies, and retention efforts.

• Direct the execution of go-to-market strategies for the US across direct-to-consumer (D2C) and healthcare professional (HCP) channels.

• Manage local B2C initiatives through paid advertising, public relations, key opinion leaders (KOLs)/influencers, affiliate marketing, newsletters, social media, and Amazon.

• Develop and convert a qualified B2B pipeline involving clinics, hypertension specialists, category organizations, and employer/payer partnerships.

• Enhance the overall customer experience in the US by collaborating with Product, App, website, Operations, and Customer Support teams.

• Formulate the US commercial strategy based on local market insights, competitive intelligence, and customer feedback.

• Represent Hilo in interactions with the press, KOLs, partners, and healthcare stakeholders, both internally and externally.

• Present US commercial performance metrics and market insights to the Executive Leadership Team and Board of Directors.

• Amplify initial B2C traction while establishing a systematic B2B pipeline.

• Position Hilo as the leading voice in conversations about blood pressure management in the US.

• Ensure that the US represents a significant portion of global sales.

• Forge meaningful partnerships and develop a pipeline from initial discussions to finalized agreements.

• Identify and address friction points across product, web, and support services to enhance conversion rates and customer satisfaction.

⛳️ Requirements

• Extensive commercial experience, including responsibility for a market, country, or business-unit P&L.

• Proven track record of launching and scaling a product through a high-growth phase.

• Experience encompassing awareness, distribution, pricing, CAC, and retention strategies within marketing and sales.

• Established connections with key stakeholders in the US healthcare, medtech, or wellness sectors.

• Demonstrated ability to leverage relationships to expedite commercial partnerships.

• Strong execution-oriented mindset paired with practical commercial judgment.

• Data-driven approach to decision-making with accountability for outcomes.

• Excellent executive communication skills with the capacity to influence senior stakeholders.

• Experience in bringing a regulated or clinically validated product to market within medtech, digital health, or consumer health sectors.

• Credibility among clinicians, payers, and consumers.

• Must reside in the US, preferably on the East Coast.

• Must be authorized to work in the United States.

• Availability for at least half a day of overlap with the CET-based team.

• Willingness to travel frequently for events, KOL meetings, and partner discussions, along with attending quarterly or as-needed team and business events.

🏝️ Benefits

• Competitive base salary ranging from $150,000 to $180,000 USD, contingent on experience and location.

• Comprehensive benefits package that includes health, dental, vision coverage, and paid time off (PTO).

• Opportunity to work on a mission that is impactful—transforming cardiovascular health on a global scale.

• Join a rapidly expanding, high-impact, venture-backed organization.

• Collaborate with a diverse, motivated, and skilled team.