Copywriter, Performance Marketing

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create marketing and lifecycle emails, including welcome series, nurture/engagement workflows, and promotional campaigns, for the Xometry and Thomas brands.

• Develop video scripts for YouTube, paid social media, and product explainer videos.

• Craft landing page content from core messaging and value propositions to calls to action.

• Collaborate with Lifecycle Marketing to strategize and organize email journeys.

• Work alongside designers and video producers to ensure alignment of copy with visuals and pacing.

• Engage in cross-functional collaboration with Product, Content, and Growth Marketing teams.

• Utilize performance data and insights from testing to enhance copy for improved engagement and conversion rates.

• Participate in campaign brainstorming sessions and contribute to messaging strategies.

• Maintain and update messaging frameworks, email templates, and reusable landing page copy blocks.

• Develop and leverage Claude Skills to expedite copy production, ensure quality, and generate A/B test variants.

• Keep a thorough understanding of target audiences across both Xometry and Thomas.

• Manage the execution of copy for designated email flows, video scripts, and landing pages.

• Make daily copy and messaging choices in accordance with brand guidelines.

• Raise any concerns related to brand voice, compliance, or performance.

• Report directly to the Content Director and collaborate with Lifecycle Marketing, Growth Marketing, Product, designers, and video producers.

⛳️ Requirements

• Minimum of 4 years of experience in writing for performance marketing, lifecycle/email marketing, or growth-oriented content roles.

• Demonstrated ability to produce high-converting email, video script, and/or landing page copy.

• Strong grasp of email marketing mechanics, including segmentation, sequencing, and basics of deliverability.

• Knowledge of landing page structure and principles of conversion.

• Familiarity with performance KPIs, such as open rate, CTR, CVR, and ROAS.

• Proficient with HubSpot or a comparable CRM/ESP platform, A/B testing, and AI tools.

• Proven project management and organizational skills for handling multiple campaigns and drafts at once.

• Excellent command of English grammar, editing, and messaging skills in a B2B context.

• Skilled in building Claude Skills or similar custom AI workflows/agents.

• Experience in manufacturing, engineering, or industrial sectors is preferred.

• Familiarity with Xometry's buyer personas or similar ICP-driven marketing is preferred.

• Experience in briefing or storyboarding video scripts in collaboration with a production or design team is preferred.

• Proven history of delivering multiple Claude Skills or AI workflows into an active production/creative pipeline is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• A collaborative and innovative work environment.