Copywriter

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Create innovative concepts, campaign themes, headlines, taglines, and messaging.

• Collaborate with designers and writers on cohesive visual storytelling and copy campaigns.

• Simplify complex transportation technology, fleet operations challenges, and business solutions into clear, benefit-oriented messaging.

• Leverage customer insights, audience research, and marketing objectives to craft engaging narratives.

• Provide creative contributions to set the PrePass brand apart and enhance campaign effectiveness.

• Compose, edit, and polish copy for websites, landing pages, email campaigns, digital advertising, social media, video scripts, blogs, sales materials, presentations, event resources, thought leadership pieces, and long-form marketing content.

• Tailor copy for different audiences, customer segments, channels, and stages of the customer journey.

• Generate content that fosters customer engagement and drives demand.

• Utilize customer insights and campaign analytics to enhance messaging impact.

• Uphold and apply PrePass brand voice and messaging standards.

• Contribute to messaging frameworks, value propositions, campaign narratives, and editorial guidelines.

• Work alongside subject matter experts to guarantee content accuracy, credibility, and relevance.

• Oversee projects from creative brief to final delivery, integrating feedback, communicating progress, juggling priorities, and meeting deadlines.

• Partner with the Advisory Digital Content Producer, Director of Marketing Comms, Marketing team, and cross-functional teams.

⛳️ Requirements

• 5+ years of professional copywriting experience.

• A portfolio demonstrating creative thinking, storytelling, and marketing campaigns.

• Established B2B copywriting experience.

• Capability to convert complex information into clear, persuasive messaging for business audiences.

• Experience in developing integrated campaigns across digital, print, social, video, and sales channels.

• Strong writing, editing, proofreading, and storytelling abilities.

• Exceptional attention to detail.

• Practical experience with generative AI tools for brainstorming, content creation, and editing.

• Knowledge of responsible AI best practices.

• Proficiency in Figma, Microsoft Teams, SharePoint, and Asana.

• Ability to manage projects from creative brief to final delivery, communicate progress, incorporate feedback, and meet deadlines.

• Effective collaboration skills with designers, marketers, subject matter experts, and cross-functional partners.

• Must be based in the United States.

• Availability during core collaboration hours of 9 a.m. to 3 p.m. Pacific Time.

• Fluency in the language, terminology, and challenges of commercial trucking, fleet management, transportation, or logistics.

🏝️ Benefits

• Comprehensive benefit package including medical, dental, and vision starting on the date of hire.

• Paid Time Off encompassing vacation, sick leave, holidays, and floating holidays.

• 401(k) plan with employer matching contributions.

• Company-funded lifestyle account for expenses related to physical and mental well-being, such as ski passes, retreats, and gym memberships.

• Tuition Reimbursement Program.

• Optional benefits including Legal and Pet Discounts.

• Employee Assistance Program provided at no cost.

• Company-sponsored and funded Culture Team dedicated to promoting physical, mental, and professional well-being.

• Community Give-Back initiatives.

• Employee development initiatives.