UGC Copywriter, Creative Concepter

This is a fully remote position, open to applicants in Germany.

📋 Description

• Transform client briefs into actionable content concepts

• Choose appropriate creators from a network of over 900, tailored to the brand, target audience, and perspective, while actively sourcing additional creators when necessary

• Provide briefings to creators and assist them throughout the production phase

• Conduct research on the product, target audience, reviews, and competitors

• Create audience-specific angles for each brand, stage in the funnel, and platform

• Craft hooks in series and experiment with various iterations against one another

• Develop scripts for UGC advertisements, street interviews, and advertorials

• Design ad concepts encompassing format, sequence, visual ideas, copy, and calls to action

• Evaluate incoming content against the concept to ensure quality, brand alignment, and compliance

• Present concepts, collect and assess client feedback, and oversee approvals and revisions of copy

• When needed, provide well-reasoned pushback on modifications that could compromise the advertisement's effectiveness

• Derive subsequent content strategies from performance metrics and client goals

• Analyze hook rates, engaging lines, and performance across formats

• Translate creative insights into future scripts and testing methodologies

• Maintain communication with clients regarding content

⛳️ Requirements

• Proven experience in writing for social media, especially UGC ads, performance-oriented copy, content creation, or editorial content

• Previous experience in an agency, DTC brand, or creator environment is advantageous

• Proficient in crafting multiple hooks, scripts, and clear briefs

• Comfortable working with diverse tones of voice

• Comprehension of the elements that drive ad sales; utilizing hook rates, hold rates, CTR, and CPA as key performance indicators

• Strong skills in concept development across formats, sequences, and visual ideas

• A keen eye for selecting appropriate creators

• Confident in client communication and articulating copy choices

• Capable of processing revisions constructively and discerning valid feedback from personal preferences

• Organized, self-driven, and dependable in meeting deadlines within a remote working environment

• Willing to utilize AI tools for research and brainstorming

• Native-level proficiency in German and good command of English

• Commitment to values such as customer satisfaction, authenticity, dedication to quality, reliability, and fostering a friendly team culture

🏝️ Benefits

• Option for 100% remote work or hybrid arrangements from Cologne and Hamburg

• Permanent employment contract

• Coaching and mentorship opportunities

• Budget for professional development

• Annual performance reviews for professional growth

• Regular team bonding events

• Opportunities to attend trade shows and conferences

• Workation options available

• Choice of hardware for your work needs

• Meal allowances provided

• Public transport pass included

• Membership to Urban Sports Club

• Access to two offices equipped with rooftop terraces

• Pet-friendly workplace

• Short decision-making processes and ample opportunity to influence your work

• Access to the resources and structures of a large agency

• Career advancement opportunities within the organization

• Support from Media Buying, Analytics, and Account Management teams