Content Team Leader

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the creation and delivery of content across hosting.com while managing daily content production, editorial standards, and the knowledge base.

• Convert the organic marketing content strategy into actionable editorial plans, production timelines, and content priorities.

• Supervise the creation, editing, publishing, and optimization of content across websites, landing pages, product pages, campaigns, guides, email journeys, and other platforms.

• Oversee the content calendar and production pipeline, balancing the introduction of new content with the review, consolidation, and enhancement of existing materials.

• Identify content gaps throughout the customer journey and devise strategies to fill them.

• Manage the customer knowledge base, product documentation, tutorials, guides, and educational resources.

• Collaborate with teams from Product, Customer Support, SEO, Brand, regional divisions, and technical subject matter experts.

• Define ownership, review cycles, and quality benchmarks for knowledge base articles, documentation, and educational materials.

• Establish and maintain editorial standards for tone of voice, accuracy, accessibility, and brand alignment.

• Create briefing, editing, approval, and publishing processes that ensure consistent quality at scale.

• Ensure that human judgment, subject expertise, and fact-checking remain central, even when utilizing AI tools.

• Partner with the SEO Lead to enhance content for traditional search, AI-driven discovery, and customer usability.

• Integrate SEO and content requirements into product launches and website modifications.

• Monitor search visibility, engagement, usage, customer feedback, support demand, and activation results.

• Leverage performance data, testing, and experimentation to enhance content quality, organic journeys, and conversion rates.

• Identify underperforming content and take action to improve, consolidate, or eliminate it.

• Report on content performance, opportunities, and risks to the Head of Organic Marketing and senior stakeholders.

• Mentor, develop, and motivate the content team.

• Set clear expectations, provide constructive feedback, support professional growth, and cultivate a culture of editorial excellence and continuous improvement.

• Build internal capabilities and leverage freelance or agency support when beneficial.

• Evaluate workflows and recommend enhancements for quality, efficiency, and team effectiveness.

⛳️ Requirements

• Extensive experience in content strategy, editorial leadership, or content management within a digital, technology, software, ecommerce, or subscription environment.

• Strong editorial judgment, with the capability to simplify complex or technical topics without compromising accuracy or customer relevance.

• Proven experience in managing or contributing to a customer knowledge base, product documentation, digital educational content, or customer-facing guides.

• Background in collaborating with Product, Customer, and Support teams to translate technical knowledge into clear and user-friendly customer guidance.

• Familiarity with how content impacts organic search performance, AI-driven discovery, and customer acquisition.

• Experience in managing and developing a team of writers, editors, or content specialists.

• Practical understanding of how AI tools can aid content research, production, and optimization, alongside appropriate quality checks.

• Proven experience in establishing and maintaining editorial standards, briefing processes, and review workflows.

• Experience utilizing analytics, search data, and customer insights to prioritize and enhance content.

• Experience in or adjacent to sectors such as hosting, domains, website technology, cloud services, or related technology would be advantageous, though not mandatory.

• Exceptional editorial judgment and a keen eye for quality.

• Ability to make complex or technical topics accessible and actionable for non-technical audiences.

• Strong commercial acumen, linking content activities to customer and business outcomes.

• A solid focus on customer and audience needs.

• Capability to manage a production pipeline and effectively balance competing priorities.

• Confident use of performance data and customer insights to guide decision-making.

• Strong stakeholder management and influencing abilities across both technical and non-technical teams.

• Excellent written and verbal communication skills.

• Pragmatic decision-making and effective prioritization.

• Ability to challenge low-value activities and concentrate the team on impactful outcomes.

• Capacity to balance content quality with production efficiency and commercial speed.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional growth and development.

• Flexible work arrangements to support work-life balance.

• A dynamic and collaborative work environment.