Director of Content

This is a fully remote position, open to applicants in California, +16 more states.

📋 Description

• Take charge of Fairmarkit’s content strategy across both video and written formats, ensuring editorial direction and brand narrative are upheld.

• Craft and refine content while assisting executives and subject matter experts in developing engaging ideas and narratives.

• Focus on customers, original research, data, executive insights, and strong viewpoints within the content strategy.

• Develop repeatable content initiatives that cultivate an audience.

• Collaborate with Brand & Design on written, visual, video, and other content formats.

• Lead the organic social strategy, particularly on LinkedIn.

• Enable executives and employees to become prominent voices in the market.

• Create social playbooks, training materials, tools, and habits.

• Write, test, engage, learn, and optimize social media content.

• Oversee discovery through traditional search methods and AI-driven discovery.

• Formulate SEO and AEO/GEO strategies across platforms such as Google, ChatGPT, Claude, Perplexity, Gemini, Reddit, and YouTube.

• Guide agencies and specialized partners during scaling efforts.

• Leverage AI in research, content creation, editing, repurposing, distribution, optimization, and measurement.

• Develop AI-enhanced workflows and establish requirements for technical assistance.

• Set content metrics and key performance indicators.

• Evaluate share of voice, audience engagement, executive influence, organic and AI visibility, branded search, qualified traffic, target-account engagement, content impact, and pipeline.

• Utilize measurement insights to enhance the quality of work.

⛳️ Requirements

• Minimum of 7 years of experience in content marketing, editorial, social media, organic growth, or related fields.

• Preferably experience in a fast-paced B2B SaaS environment.

• Outstanding writing and editing capabilities.

• A portfolio showcasing high-quality writing and editing work.

• Proven ability to create content programs and systems from the ground up.

• Extensive knowledge of B2B social media dynamics, particularly LinkedIn.

• Proficient in SEO with a solid understanding of AEO/GEO principles.

• Experience in developing or implementing AI-driven marketing workflows.

• Comfortable with data and adept at linking creative output to audience growth, engagement, pipeline, and business results.

• Ability to collaborate with executives and work across teams.

• Experience with enterprise-level audiences in areas such as procurement, finance, supply chain, or AI is an advantage.

🏝️ Benefits

• Equity

• Benefits

• Bonus included in annual compensation