Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, align, and contract with both internal and external resources necessary for executing content deliverables.

• Take ownership of the knownwell public website, ensuring SEO-optimized copy, clinician bios, and timely website updates.

• Lead the blog content strategy and create articles in collaboration with the SEO and clinical teams.

• Manage printed collateral, which includes brochures, flyers, referral materials, and educational resources for patients.

• Fully implement the patient-facing monthly newsletter, which encompasses content strategy, copywriting, and adjustments to HTML templates.

• Produce monthly webinars aimed at patients, working closely with knownwell clinicians.

• Oversee content coordination and manage reviews for third-party clinic and clinician listings on platforms such as Google Business Profiles, Yelp, HealthGrades, and others.

• Conduct user surveys and create reports reflecting the voice of the customer.

• Maintain a consistent brand voice, tone, and messaging across all owned channels.

• Collaborate with clinical, care team, and operations leaders to convert medical and care-related information into accessible, empathetic, and engaging content.

• Work with designers, website engineers, and the broader marketing team to implement content across owned channels.

• Report directly to the Senior Manager, Content.

⛳️ Requirements

• A minimum of 4 years of experience in content marketing, brand communications, or a related field.

• Proven experience in a startup environment.

• Demonstrated success in developing and executing content strategies across various channels, particularly within healthcare, wellness, or mission-driven sectors.

• Outstanding writing, editing, and storytelling abilities.

• Capability to adjust tones for diverse audiences, including patients and providers, as well as clinical and lifestyle demographics.

• Proficient in working with data and translating insights into content enhancements.

• Display empathy and sensitivity in healthcare communications, particularly regarding obesity, weight, and stigma.

• Exceptionally organized, with the ability to manage multiple projects and stakeholders effectively.

• Familiar with tools such as Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality.

• Experience in managing contracted designers and developers to assign tasks and ensure alignment on deliverables.

• Must currently be authorized to work in the United States.

🏝️ Benefits

• Fully remote opportunity.

• Medical, dental, and vision insurance.

• 401K retirement plan with company matching.

• Up to 20 days of PTO per year, in addition to company holidays.

• Up to 14 weeks of parental leave (12 weeks for non-birthing parents).

• Annual work-from-home stipend for remote employees.