Portfolio Content Marketer

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Assess and enhance positioning, messaging, elevator pitches, and taglines produced by company software.

• Ensure the accuracy and consistency of the website, blog, social media, email, advertising, video, and sales materials in alignment with brand standards.

• Oversee and engage with social media accounts.

• Craft cold email sequences and conduct LinkedIn outreach for targeted account lists.

• Formulate ad messaging and evaluate campaign outcomes with the agency.

• Edit community-session clips and finalize customer testimonials and user-generated content (UGC) videos.

• Coordinate paid UGC talent and contractor assistance as required.

• Develop launch strategies for products and features.

• Collaborate with the founder to build and maintain target account lists.

• Design pitch decks, one-pagers, objection responses, pricing and packaging messaging, and customer case studies.

• Monitor competitors within each product market.

• Maintain feedback loops with customers and prospects alongside the founder and product team.

• Generate messaging and content for the first product during the initial 45 days.

• Lead the market introduction of the second product and oversee its scaling after transitioning to full-time.

• Work in direct collaboration with the founder, product team, customers, VP of Operations, agencies, contractors, and cold email operators.

⛳️ Requirements

• A minimum of 5 years of marketing experience, encompassing hands-on roles in content, outbound, or growth.

• Proficient in both B2B and B2C marketing strategies.

• Strong editorial discernment with the capability to assess and enhance AI-generated content.

• Ability to produce high-volume daily writing while ensuring quality standards are met.

• Comfortable utilizing AI tools and managing human-review workflows.

• Practical experience in cold email and LinkedIn outreach, including crafting sequences and analyzing response rates.

• Familiar with Clay or similar tools, or enthusiastic about learning.

• Experience in writing blog posts and managing social media accounts.

• Video editing skills, particularly in cutting recordings into clips and finalizing testimonials and UGC videos (preferred).

• Familiarity with account-based marketing concepts or a willingness to learn.

• Background in assisting with product or feature launches.

• Capable of clear, straightforward writing and adapting to the founder’s voice.

• Availability for part-time work during the first 45 days, transitioning to full-time thereafter.

• Nashville candidates preferred, with remote options available.

🏝️ Benefits

• Eligibility for bonuses.

• Consideration for remote work.

• Part-time schedule for the initial 45 days at approximately 20 hours per week.

• Transition to full-time status from day 45.