Digital Strategy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the digital strategy for a portfolio of OEM and dealer accounts within the construction, agriculture, and trucking equipment sectors.

• Develop annual and campaign-specific digital strategies that are based on the client's market position, sales cycle, and dealer network.

• Convert client business objectives into media and content strategies with established KPIs.

• Organize programs into multi-quarter roadmaps that promote renewal and foster long-term partnerships.

• Collaborate with designated sales representatives during discovery calls, pitches, and renewal discussions.

• Perform pre-pitch analysis on accounts, competitors, and industry trends.

• Aid in the creation of proposals and responses to RFPs utilizing Fusable's data and marketing intelligence.

• Craft integrated programs that combine off-platform paid media, on-platform inventory, and content.

• Suggest channel mix, target audiences, targeting strategies, and budget distribution.

• Provide the Content Studio with briefs for written, video, and audio materials.

• Transfer approved programs to Digital Specialists and Account Coordinators with comprehensive briefs.

• Transform performance data into client-ready insights and assist with quarterly business reviews.

• Monitor emerging digital platforms, advertising products, measurement techniques, and AI search and chat ad formats.

• Equip sales representatives with knowledge about new digital capabilities.

• Participate in the creation of reusable tools, audit frameworks, research kits, templates, and product decisions.

⛳️ Requirements

• Over 4 years of experience in digital media strategy, media planning, or client strategy.

• Proficient understanding of paid search, paid social, programmatic advertising, audience targeting, and campaign analytics.

• Demonstrated experience in crafting proposals and presenting strategies to clients, agencies, and senior stakeholders.

• Experience working closely with sales teams in a pre-sales, solutions, or sales engineering role.

• Strong business insight and capability to link digital performance to client business results.

• An analytical, data-driven approach.

• Outstanding written and verbal communication abilities.

• Highly organized, with the capacity to manage multiple accounts, proposals, and deadlines effectively.

• Experience in B2B, industrial, or equipment sectors is a significant advantage.

• Familiarity with Google Ads, Meta, LinkedIn, Programmatic DSPs, or CM360 is a notable asset.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Paid time off.

• Paid holidays.

• Life and disability insurance.

• Flexible work schedules.

• Generous Paid Time Off.

• 13 Paid Company holiday observances.

• Remote work opportunities.

• Casual dress work environment.

• Physical fitness reimbursement.

• Discounts on various events, travel, and dining.

• Variable pay.

• Potential bonuses and equity.