Content Strategy Lead – Sub-Saharan Africa

This is a fully remote position, open to applicants in Africa.

📋 Description

• Prioritize and implement the content strategy and growth initiatives for the country.

• Take ownership of content quality and production to enhance relevance, scalability, and business outcomes.

• Ensure that content aligns with Canva’s standards, resonates culturally, and supports key growth metrics.

• Collect feedback from sales, partners, and local colleagues to refine content strategies.

• Manage content performance across both discovery and editorial channels.

• Ensure local content is easily discoverable through search, recommendations, and editorial selections.

• Optimize content to boost engagement, activation, and retention rates.

• Implement the editorial strategy across various platforms, such as Showcases.

• Identify and leverage cultural moments in collaboration with Marketing, Social, and PR teams.

• Collaborate with the Country Manager and local peers to align priorities and facilitate execution.

• Establish relationships with local creators and partnerships to foster a vibrant content ecosystem.

• Work across AIGC, creator relations, localization, bespoke projects, and partnership production streams.

⛳️ Requirements

• 3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media, or marketplace global technology firms.

• In-depth understanding of content, trends, and aesthetics within the relevant market(s).

• Proactive, solution-oriented mindset, effectively balancing strategy with hands-on execution.

• Outstanding stakeholder management abilities.

• Experience in fast-paced, dynamic environments, with comfort in navigating ambiguity and change.

• Strong analytical capabilities to evaluate content performance and guide strategic adjustments.

• Proven track record of managing production workflows, partnerships, and/or supporting and empowering local creators.

• Language proficiency and cultural knowledge pertinent to the geographic market.

• Capacity to work effectively across various time zones.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• Access to professional development programs.

• Coaching and support from an EMEA Content Strategy Lead.

• Exposure to AI-driven content innovations and opportunities for international expansion.

• Hands-on experience with cutting-edge technologies.

• Opportunity to collaborate with senior leadership and cross-functional teams.

• 12-month contract with a competitive paid day rate.