Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create innovative strategies for TikTok Shop brands, considering products, target audiences, competitive environments, and the current TikTok landscape.

• Gain a deep understanding of clients' products, unique selling points, customer demographics, and the issues their products address.

• Identify the connections between brand positioning, consumer psychology, TikTok culture, and commerce.

• Develop creative concepts, frameworks, testing strategies, creative briefs, hooks, storylines, and content structures for short-form TikTok Shop videos.

• Convert business goals and product advantages into engaging, culturally relevant content ideas.

• Investigate TikTok trends, formats, creators, sounds, hooks, storytelling techniques, memes, and emerging content patterns.

• Establish creative testing strategies, variations, hypotheses, and reproducible testing frameworks.

• Evaluate creative performance, recognize successful patterns, and iterate, scale, or repurpose concepts.

• Produce actionable briefs for creators, editors, production teams, and creative collaborators.

• Create entertaining, educational, emotional, relatable, surprising, and culturally relevant concepts aimed at driving product discovery, engagement, clicks, and purchases.

• Collaborate with Account Managers, Creator Managers, clients, and creators on content strategies.

• Engage in client strategy discussions and provide insights to internal teams regarding TikTok trends and creative opportunities.

• Oversee multiple brands and categories while upholding each client's positioning and target audience.

• Link creative decisions to measurable outcomes and assist in developing Spotlight's repeatable TikTok Shop creative strategy.

⛳️ Requirements

• Minimum of 3 years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field.

• Strong comprehension of TikTok and short-form video content.

• Proven ability to generate original creative concepts for social media platforms.

• Excellent understanding of what makes content captivating in the initial seconds.

• Exceptional written and verbal communication skills.

• Solid grasp of consumer behavior and the purchasing decision-making process.

• Capability to quickly understand a product and pinpoint compelling consumer-facing benefits and angles.

• Proficiency in transforming strategic insights into actionable creative concepts and briefs.

• Strong research abilities with a knack for identifying significant trends rather than merely imitating popular content.

• Highly organized with the capacity to manage multiple brands and creative projects concurrently.

• Comfortable in a fast-paced, high-accountability setting.

• Preferred: Direct experience in creating or strategizing TikTok content.

• Preferred: Familiarity with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce.

• Preferred: Experience collaborating with creators or influencers.

• Preferred: Background in developing creative briefs for short-form video content.

• Preferred: Familiarity with creative testing and performance marketing.

• Preferred: Experience working with consumer brands.

• Preferred: Background in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer sectors.

• Preferred: Strong understanding of U.S. consumer trends and culture.

• Preferred: Experience using TikTok Shop or other social commerce platforms.

• Preferred: Experience analyzing content performance and utilizing data to guide creative decisions.

• Preferred: Portfolio showcasing creative strategies, campaigns, concepts, briefs, or content examples.

🏝️ Benefits

• Remote work environment

• Medical, Dental, Vision, and 401k.

• Flexible PTO after 90 days.

• Opportunity to collaborate with well-known consumer brands.

• Exposure to a diverse range of products, categories, and audiences.

• Significant autonomy and ownership in your role.

• Fast-paced, entrepreneurial culture.

• Opportunity to influence Spotlight's creative strategy and processes.

• Direct involvement in the rapidly evolving landscape of TikTok Shop and social commerce.