Senior Manager, Content Amplification

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the paid amplification layer that supports organic content and creator outputs.

• Execute boosting strategies across owned, creator, and aggregate accounts, focusing on content that demonstrates organic traction.

• Develop and manage a programmatic amplification engine that utilizes real-time performance thresholds.

• Establish and oversee the paid boosting budget, projecting expenditures against the content calendar and opportunity-driven moments.

• Emphasize CPM-based media purchases to maximize reach efficiency and enhance brand visibility.

• Allocate amplification spending and reporting between Fanatics Sports & Casino and Fanatics App.

• Provide reports on reach, non-follower reach, engagement, share of voice, CPM efficiency, unaided awareness, and increases in brand favorability.

• Uphold the distinction between amplification efforts and performance-driven conversion media.

• Collaborate with Performance Media on combined paid social and CTV/OLV platforms.

• Work alongside Creator & Talent to support content amplification and establish thresholds.

⛳️ Requirements

• A minimum of 4 years in paid social or programmatic media buying.

• Proven experience in reach and awareness-focused CPM buying, rather than performance or direct response.

• Background in building or managing a programmatic, rules-based amplification engine activated by performance thresholds.

• Proficient understanding of reach, non-follower reach, engagement, and share of voice as key success metrics.

• Comfortable being assessed on CPM efficiency instead of CPA or CPC metrics.

• Experience overseeing a paid media budget and forecasting expenses relative to a content calendar.

• Ability to recognize and direct CPA, CPC, or revenue-share structured agreements to Performance Media.

• Familiarity with the sports, betting, gaming, or similarly fast-paced consumer sectors is advantageous.

🏝️ Benefits

• Full-time employment encompasses a base salary along with a bonus.

• Benefits information can be found at https://benefitsatfanatics.com/.

• Opportunity for in-person onboarding and cultural immersion experience: Launching into Better: LIVE, a multi-day program held in New York City.

• In-person interviews and onboarding components may be included based on the role and location.