Content Strategist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and manage data-driven content strategies aligned with each client's objectives, such as brand awareness, lead generation, mid-to-bottom funnel results, and customer retention.

• Take ownership of clients' content marketing operations, primarily concentrating on organic social media and lifecycle email sequences.

• Identify strategic priorities by analyzing search demand, competitor gaps, and client performance metrics.

• Establish the content marketing mix and create editorial calendars that outline pillars, topics, formats, channels, stakeholders, and publication dates.

• Set up content marketing scorecards utilizing KPIs like website traffic, rankings, engagement, conversions, and ROI.

• Monitor scorecard objectives, identify areas of underperformance, and execute corrective actions.

• Compose and refine blog articles, landing page text, social media captions, and email communications.

• Leverage ChatGPT, Claude, Gemini, SEMrush AI, and HubSpot AI features for audience research, content briefs, drafts, and performance evaluations.

• Review and fact-check AI-generated content for accuracy, brand consistency, and compliance.

• Maintain content style guides and governance standards, integrating them into repeatable AI workflows.

• Collaborate with the Multimedia Content Producer on both organic and paid media initiatives.

• Partner with SEO, paid media, and web development teams to enhance active campaigns.

• Analyze performance through YouTube Analytics, Meta Business Suite, Google Analytics, HubSpot, and SEMrush, adjusting strategies based on findings.

• Design and conduct A/B tests on headlines, formats, and CTAs, and revise team guidelines based on outcomes.

• Monitor competitors, industry trends, emerging formats, and platforms while proposing tests.

• Oversee the organization of content assets for reuse and repurposing.

• Manage social media distribution, including scheduling, publishing, and engagement tracking.

⛳️ Requirements

• A minimum of 4 years of content strategy or content marketing experience, including at least 1 year in a leadership role managing content creators.

• Proven success in running content programs linked to business objectives, with examples of strategy adjustments based on data insights.

• Expertise in organic social analytics (YouTube, Meta, TikTok), Google Analytics, and an SEO tool such as SEMrush, including keyword research and competitor analysis.

• Familiarity with a CMS like WordPress or HubSpot.

• Experience utilizing project management tools such as ClickUp.

• Strong writing and editing capabilities, with an aptitude for simplifying complex topics.

• Proficient in analyzing and synthesizing industry and market-level insights regarding clients.

• Experience presenting performance metrics and recommendations to clients or stakeholders.

• Exceptional written and spoken English skills.

• Reliable high-speed internet connection.

• A dedicated home workspace.

• Availability to work from 8:00 AM to 5:00 PM US Central Time.

• Preferred: Agency experience managing content for various clients.

• Preferred: Content experience in legal and B2B services.

• Preferred: Familiarity with marketing automation (Zapier), CRM (HubSpot, Salesforce), and email platforms (Ortto).

• Preferred: Experience in creating content performance dashboards using Google Sheets, Looker Studio, or similar tools.

• Preferred: Background in developing interactive content such as calculators, tools, or quizzes.

• Preferred: Experience in managing a remote team across different time zones.

🏝️ Benefits

• 10 Paid Vacation Days per year.

• 5 Paid Sick Days per year.

• Paid Company Holidays.

• Maternity Leave.

• Paternity Leave.

• Bereavement Leave.