Content Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create data-driven content and develop SEO/GEO strategies for sponsored materials.

• Track traditional search rankings and AI-generated responses utilizing SEO and AI Search Analytics tools.

• Evaluate organic traffic, rankings, engagement levels, conversions, AI-search visibility, mentions, and citations.

• Detect content gaps, high-value topics, emerging search trends, and avenues for organic growth.

• Collaborate with the Senior Organic Growth Manager, Partnerships Team, partners, Content Team, and other cross-functional stakeholders.

• Generate ideas for sponsored content and uphold a sponsored content calendar.

• Compose and produce various formats such as blog posts, sponsored emails, social media content, forum posts, and short-form video scripts.

• Oversee partner review and approval processes.

• Update and enhance sponsored content and landing pages based on performance metrics.

• Utilize AI tools for research, ideation, analysis, and content creation while adhering to editorial standards and brand voice.

• Construct sponsored content emails and suggest distribution strategies across Google Search, AI search, Reddit, forums, social media, email, and short-form video platforms.

• Develop social media content for Meta, TikTok, and LinkedIn while fostering community engagement.

• Execute paid social campaigns, including Meta ads and boosted posts on Instagram.

• Monitor campaign performance, set KPIs, and compile performance reports for partners.

• Edit, format, and publish content on the website via WordPress.

• Collaborate on CMS components, website functionalities, content updates, and enhancements to the content experience.

⛳️ Requirements

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related area.

• Strong analytical abilities with the capacity to interpret performance data, identify trends and opportunities, formulate hypotheses, and convert findings into actionable recommendations.

• Exceptional writing and editing capabilities.

• In-depth understanding of SEO, GEO, and AI-driven search mechanisms.

• Familiarity with analytics and SEO tools, including Google Analytics, Google Search Console, SEO platforms, and/or AI Search Analytics tools.

• Insight into how content, SEO, GEO, email, and distribution synergize to achieve measurable business outcomes.

• Eagerness to experiment with new content formats, AI tools, and emerging discovery channels.

• Strong research skills and the ability to gain expertise in intricate subject areas.

• Competence in translating complex information from subject matter experts into clear, engaging, consumer-friendly content.

• Keen interest in the Canadian personal finance domain.

• Prior experience with WordPress or another CMS.

• Experience in building and managing email campaigns or eblasts.

• Robust project management skills with the ability to handle multiple priorities and deadlines effectively.

• Excellent verbal and written communication skills.

• Experience with sponsored or branded content is a plus.

🏝️ Benefits

• Remote-first work environment with the flexibility to operate from anywhere in Canada.

• Occasional in-person team meet-ups.

• Flexible working hours and autonomy to organize your schedule.

• Individual training budget for professional development.

• Regular remote and in-person team social events.

• Accommodations available upon request for candidates with disabilities.