Content Operations Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee a centralized content calendar and governance framework that encompasses all marketing content production.

• Establish content standards, messaging guidelines, and processes aided by AI development.

• Promote the adoption of content standards and processes among various teams.

• Enhance workflows to minimize the content production cycle time.

• Conduct a quarterly review of the content inventory and phase out outdated assets.

• Evaluate and streamline existing content based on persona, industry, buying stage, and program.

• Manage the delivery of lead magnets and multimedia assets.

• Integrate SEO, AEO, and GEO best practices into content workflows.

• Maintain a monthly publishing schedule aligned with priority personas and industries.

• Empower Sales and Regional Field teams to utilize program-aligned content effectively.

• Define and monitor content KPIs such as organic traffic, rankings, conversions, MQCs, engagement, and influenced opportunities.

• Regularly report to marketing and sales leadership with insights on content investments, optimizations, or retirements.

• Utilize AI tools and marketing technologies to assess performance and amplify impact.

• Collaborate with Product Marketing, Campaign, Customer Marketing, Field, and Digital teams.

⛳️ Requirements

• Significant experience in B2B marketing, specifically in content marketing or marketing operations, ideally within enterprise software, SaaS, or asset management.

• Proven ability to create content calendars, governance, and workflows that enhance the speed and consistency of content production.

• Familiarity with SEO practices.

• Strong enthusiasm for AEO and GEO methodologies.

• A data-driven mindset for evaluating content performance.

• Practical experience in leveraging AI tools within content processes.

• Exceptional communication and stakeholder management abilities in a global, matrixed organization.

• Background in IFS or comparable enterprise software ecosystems, or in sectors such as energy, utilities, transportation, or infrastructure (preferred).

• Experience with CMS, SEO, analytics platforms, and CRM or marketing automation tools like Salesforce and HubSpot (preferred).

🏝️ Benefits

• Flexible remote and in-office working options.

• Chance to work in a globally diverse environment.

• Commitment to sustainability initiatives.

• An inclusive workforce and diverse workplace.

• Access to AI adoption tools to enhance creativity and productivity.

• Opportunity to create a positive impact on a global scale.