Content Marketing Specialist – Storyteller

This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Create pitch decks and sales scripts that empower the sales team with data-driven, compelling narratives for TLG’s products.

• Develop product positioning, messaging frameworks, and value propositions that set TLG’s offerings apart.

• Collaborate with product teams to enhance messaging based on customer insights and market trends.

• Design campaign assets, including landing pages and email sequences.

• Produce LinkedIn posts, case studies, press releases, and whitepapers that showcase customer success stories and product advantages.

• Ghostwrite thought leadership pieces for the team.

• Pitch and secure placements for press releases and stories in relevant media outlets.

• Leverage AI tools for research, drafting, or editing, ensuring that the final output is strategic, accurate, and sales-oriented.

⛳️ Requirements

• Minimum of 3 years in digital marketing, whether in an agency or in-house setting.

• Expertise in SEO/SEM tools (e.g., Google Ads, SEMrush), CRM systems (e.g., HubSpot), and analytics platforms.

• Familiarity with AI tools (e.g., Jasper, Copy.ai, Google AI, or custom solutions) for content generation, automation, or data analysis.

• Strong skills in content creation (copywriting and basic graphic design), with a focus on human-centric storytelling.

• Experience in B2B or sustainability sectors is advantageous.

• Ability to analyze metrics and adapt strategies, balancing AI efficiency with human insight.

• Comfortable interacting with both technical and non-technical stakeholders.

• Direct and kind communication style that aligns with TLG’s culture.

• Engaging and witty tone suitable for LinkedIn and other platforms.

• Resilient and composed when faced with pressure, including direct feedback.

• Capability to evaluate AI outputs for precision, bias, and alignment with TLG’s values.

🏝️ Benefits

• Excellent opportunity to make a significant impact in a rapidly growing sector.

• A work environment founded on trust, encouragement, and constructive feedback; fostering a positive and inspiring atmosphere.

• High level of autonomy.

• Direct engagement with clients at all levels, contributing to impactful projects.

• Opportunities to tackle challenging and innovative problems.

• Flexibility to work remotely (with a timezone close to Germany).

• Abundant learning and development opportunities within and beyond our organization.

• Various employee benefits.

• Commitment to equal opportunities for all employees and candidates.