Content Marketing Specialist

This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Create pitch decks and sales scripts to provide the sales team with compelling, data-driven narratives for TLG’s products.

• Develop product positioning, messaging frameworks, and value propositions that set TLG’s offerings apart.

• Collaborate with product teams to enhance messaging based on customer insights and market dynamics.

• Produce campaign materials such as landing pages and email sequences.

• Generate LinkedIn posts, case studies, press releases, and whitepapers that showcase customer success stories and product advantages.

• Ghostwrite thought leadership pieces for team members.

• Pitch and secure placements for press releases and stories in relevant media channels.

• Leverage AI tools for research, drafting, or editing while ensuring that the final output is strategic, precise, and sales-oriented.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing (either agency or in-house).

• Expertise in SEO/SEM tools (e.g., Google Ads, SEMrush), CRM systems (e.g., HubSpot), and analytics platforms.

• Familiarity with AI tools (e.g., Jasper, Copy.ai, Google AI, or custom solutions) for content creation, automation, or data analysis.

• Strong skills in content creation (copywriting, basic graphic design) with a focus on human-centered storytelling.

• Experience in B2B or sustainability sectors is advantageous.

• Capability to analyze metrics and adapt strategies, balancing AI efficiency with human insight.

• Comfort in working with both technical and non-technical stakeholders.

• Direct yet compassionate communication style that aligns with TLG’s culture.

• Engaging and witty tone suitable for LinkedIn and other platforms.

• Ability to remain resilient and composed under pressure, including when receiving direct feedback.

• Skill in evaluating AI outputs for accuracy, bias, and alignment with TLG’s values.

🏝️ Benefits

• Excellent opportunity to make a meaningful impact in a rapidly growing sector.

• A work environment built on trust, encouragement, and feedback, fostering a positive and inspiring atmosphere.

• High level of autonomy.

• Direct interaction with clients at all levels, participating in projects that drive positive change.

• Engaging and challenging problems to solve.

• Remote work option (with a timezone close to Germany).

• Ample learning and development opportunities within and outside the organization.

• A variety of employee perks.

• Commitment to equal opportunity employment.