Content Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take responsibility for designated topic areas and content clusters.

• Develop subject-matter expertise through primary sources, customer demonstrations, and discussions with sales and success teams.

• Gain a thorough understanding of Lumiform's product and tailor it to specific use cases and competitor analyses.

• Create benchmark reports and original research by defining concepts, angles, metrics, and data sources.

• Investigate internal and external data to produce thorough reports that are suitable for citation by journalists and industry organizations.

• Collaborate with marketing managers to disseminate research to appropriate audiences.

• Craft industry-specific app usage pages covering applications such as HACCP, fire safety, and vehicle inspections.

• Author listicles, competitor comparison pages, best-alternative pages, customer success stories, newsletters, and additional marketing materials.

• Publish and oversee content within WordPress.

• Implement SEO and AEO principles.

• Enhance existing content for quality, relevance, structure, and performance.

• Utilize demo and customer-call data to generate FAQs and on-page answers that address potential objections from prospects.

⛳️ Requirements

• 4+ years of experience in content marketing.

• Significant experience in B2B SaaS environments.

• An intelligent individual with a degree from a prestigious university.

• Proficient in English writing at a native level.

• Capable of producing publication-quality English content for a global audience.

• Demonstrated independent research experience utilizing primary sources, evaluating reliability, and creating original work.

• Quick ability to gain expertise in unfamiliar regulated topics.

• Technical curiosity and understanding of product functionality and the problems they solve.

• Proficient in using AI for research and drafting while applying human judgment, revision, restructuring, and original insights.

• Clear, creative, friendly, and relatable writing style.

• Ability to independently propose original topics and reports.

• Dependable, diligent, proactive, accurate, quality-focused, and consistent.

• Strongly preferred: experience in developing benchmark reports, surveys, or other original research content.

• Strongly preferred: familiarity with WordPress.

• Strongly preferred: foundational knowledge of SEO, including keyword research, keyword integration, headings, internal linking, and content optimization.

• Familiarity with AEO (answer engine optimization).

• Preferred: experience writing on regulated or technical subjects such as food safety, quality, EHS, or logistics.

🏝️ Benefits

• Make a positive impact on society by safeguarding frontline workers and customers from avoidable harm.

• Join an ambitious, international team.

• Enjoy flat hierarchies and genuine decision-making autonomy.

• Work closely with two marketing managers and have direct access to the founders.

• Gain ownership of a growth initiative from the ground up.

• Benchmark reports will bear your name and reach industry organizations, journalists, and analysts.

• Opportunity to cultivate deep expertise in inspections, audits, and frontline operations.

• Fully remote work with the flexibility to choose your work location.