Content Marketing Specialist – SaaS B2B

This is a fully remote position, open to applicants in Poland.

📋 Description

• Managing the publication calendar across all platforms.

• Promoting webinars from the landing page to communication through marketing channels.

• Conceptualizing and creating short video content—from idea and script to recording and basic editing.

• Representing the brand on camera for LinkedIn, the website, and advertising campaigns.

• Producing articles, e-books, reports, and case studies.

• Crafting persuasive copy for landing pages and product subpages, and assembling them in HubSpot.

• Planning, writing, and distributing newsletters and lead nurturing campaigns in HubSpot.

• Managing and strategically developing social media profiles, primarily LinkedIn.

• Building an engaged community.

• Writing advertising copy for platforms such as Google, Meta, and LinkedIn.

• Publishing and optimizing content in WordPress according to SEO/GEO guidelines.

• Monitoring trends, analyzing results, and optimizing content.

• Collaborating closely with the team on product communication.

• Participating in the recruitment process: CV, LinkedIn, writing samples, a 60-second video introduction, online interviews, trial task, and final interview.

⛳️ Requirements

• Minimum of 2–3 years of experience in content creation and B2B marketing, preferably in the SaaS or e-commerce sector.

• Comfort in front of the camera and the ability to prepare scripts for both short and long video formats.

• A portfolio of texts, articles, reels, LinkedIn posts, and email marketing campaigns.

• Basic video editing skills; familiarity with CapCut, Premiere Pro, DaVinci, etc.

• Knowledge of WordPress sufficient for publishing content and ensuring basic SEO practices.

• Independence and initiative.

• Excellent organizational skills and the ability to coordinate complex content projects.

• A systematic approach to content and repurposing material.

• A strong writing style and perfect command of Polish.

• Very good English proficiency, minimum B2/C1 level.

• Familiarity with the e-commerce industry and marketplaces such as Allegro or Amazon—an additional advantage.

• Experience with HubSpot or other marketing automation systems—an additional advantage.

• Ability to create simple graphics in Figma and maintain visual consistency—an additional advantage.

🏝️ Benefits

• Salary: 9,000 – 11,000 PLN net + VAT on B2B or 7,500 – 9,500 PLN gross on UoP.

• Fully remote work.

• Private medical care with Luxmed.

• Multisport card.

• Free English language lessons.

• Necessary equipment: MacBook and anything else you need for comfortable work on video projects.

• Real impact on the brand and quick decision-making in a small, agile team.

• Supportive team and knowledge sharing.