Content Marketing Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of and establish the content strategy across various channels and stages of the buyer journey.

• Develop a variety of materials including blogs, guides, checklists, infographics, case studies, press releases, web copy, email content, and other assets.

• Leverage AI tools to enhance content creation efficiency while preserving the brand's voice.

• Cultivate and uphold Orchestry’s genuine brand voice.

• Collaborate with teams across demand generation, design, product marketing, product, sales, customer success, partners, leadership, subject matter experts, customers, and other stakeholders.

• Convert technical expertise into captivating top-of-funnel content.

• Experiment, optimize, scale, repurpose, remix, and repackage content for maximum impact.

• Initiate scalable content initiatives from strategy through to execution.

• Assist in the integration of AI into content workflows in smart, brand-aligned manners.

• Drive content performance across demand generation, SEO, sales, renewals/upselling, and brand enhancement.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS content marketing, particularly directed at IT buyers.

• Proficiency across the entire content lifecycle, from strategic planning to writing and distribution.

• Experience with AI tools for content creation and an understanding of their appropriate applications.

• Knowledge of how content supports demand generation, SEO, sales, renewals/upselling, and overall branding efforts.

• Capability to brainstorm overarching strategies, craft engaging headlines, and edit blog posts.

• Ability to translate discussions with technical subject matter experts into appealing top-of-funnel assets.

• Familiarity with the Microsoft 365 ecosystem.

• Experience with the HubSpot platform (MAP, CRM, and CMS).

• Knowledge of Claude.

• Understanding of Monday.com.

• Proficiency in Adobe Suite.

• Skills in video production and editing.

• Experience with HTML/CSS.

• A strong portfolio showcasing content work.

🏝️ Benefits

• Equity opportunities.

• Comprehensive benefits package.

• Flexible work arrangements available.

• A remote-first work culture.

• Autonomy and ownership in your role.

• Competitive salary.

• A smart, kind, and ego-free team environment.