Content & Marcom Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop B2B marketing content for websites, digital advertisements, landing pages, case studies, video scripts, eBooks, blog posts, social media updates, email marketing campaigns, and various digital platforms.

• Craft storytelling-driven content that resonates with the brand's voice and meets the audience's needs.

• Collaborate effectively with marketing, product, sales, regional and vertical marketing, design, and creative teams.

• Shape messaging, content strategy, and campaign narratives based on market priorities, customer requirements, and business goals.

• Customize content for different audiences throughout the customer journey and sales funnel stages.

• Produce conversion-oriented digital copy that enhances engagement, generates leads, and boosts brand visibility.

• Optimize content for traditional SEO practices as well as Generative Engine Optimization (GEO) and AI discoverability.

• Conduct research on industry trends, customer challenges, and best practices.

• Stay updated on digital marketing trends and emerging AI tools.

• Oversee and co-manage various content and marketing communications projects, including stakeholders, deadlines, deliverables, and workflows.

• Collaborate with Ceragon's creative studio to create persuasive and visually striking deliverables.

• Work alongside designers and creative teams to develop integrated content experiences.

• Edit and proofread content for accuracy, refinement, correctness, and adherence to quality standards.

⛳️ Requirements

• Exceptional English writing and communication skills at a native level.

• Outstanding writing, editing, and proofreading skills with a keen eye for detail.

• Proven experience in creating compelling B2B marketing content, ideally within telecommunications, networking/connectivity, wireless, enterprise technology, or similar industries.

• Strong storytelling skills with the ability to simplify complex information while retaining substance and credibility.

• Demonstrated expertise in writing persuasive, conversion-focused marketing copy across various digital channels.

• Proficient in utilizing AI tools for research, ideation, and workflow efficiency, while ensuring originality and strategic thought.

• Capable of producing original content from scratch and refining drafts generated with AI assistance.

• Experience in optimizing content for both traditional SEO and AI-driven LLM search/discovery environments (GEO).

• Excellent organizational and project management skills; adept at handling multiple assignments, deadlines, and stakeholders concurrently.

• Ability to work independently as well as collaboratively across teams and geographical locations.

• Familiarity with content management and project management platforms; experience with ClickUp is a plus.

• Strong attention to detail while balancing strategic insight and hands-on execution.

• Ability to collaborate across global teams and time zones, including early-morning meetings with colleagues in Israel and Romania.

• Preferred Bachelor’s degree in English, Communications, Journalism, Marketing, Technical Writing/Communications, or a related field.

🏝️ Benefits

• Collaborative global team environment.

• Exposure to a diverse range of campaigns, content formats, and strategic initiatives.

• Opportunity to influence the voice and storytelling of a burgeoning international technology brand.

• Meaningful contributions as a trusted individual contributor within a dynamic marketing team.

• Creative, innovative, and fast-paced work environment.