Content & Lifecycle Marketing Specialist, German-speaking

This is a fully remote position, open to applicants in Germany, +5 more countries.

📋 Description

• Establish the content strategy, encompassing topics, channels, and messaging in both German and English.

• Develop an AI-driven content engine; manage editing, tone of voice, and final content decisions.

• Create content and SEO/GEO agents while determining automation priorities.

• Enhance visibility in Google and AI search, monitoring rankings and AI citations.

• Strengthen re:cap’s presence in the UK market through content, social platforms, and partnerships.

• Provide partners with referral materials and journey plans.

• Oversee lifecycle journeys in Customer.io and identify as well as prioritize improvements in the sales funnel.

• Collaborate with Sales, Product, and Growth & Strategy teams.

• Utilize sales-call feedback to inform content development.

⛳️ Requirements

• Minimum of 3 years of practical experience in B2B content creation and SEO.

• Proven experience managing a content program aimed at achieving SEO/GEO objectives.

• Background in finance, fintech, or SaaS with SME clients is highly advantageous.

• Experience in building and executing email journeys using Customer.io, HubSpot, Brevo, or similar platforms.

• Proficiency in German at C2 level.

• Exceptional English writing skills with precision and polish.

• Practical SEO experience, including keyword and topic research, on-page SEO, Search Console, and GA4.

• Experience with GEO and AI search methodologies.

• Capability to quickly grasp financial concepts and articulate credit lines or term loans to a CFO accurately.

• AI-focused working approach, including thorough editing of AI-generated content.

• Ability to work autonomously with minimal supervision and adapt to changing priorities.

• Valid EU work permit required.

🏝️ Benefits

• 100% remote work environment / home office flexibility.

• Stock options available for all employees.

• Regular feedback sessions and clear development paths.

• Flexible working hours to accommodate personal schedules.

• Asynchronous communication practices.

• 25 vacation days annually.

• Opportunities for in-person gatherings and team events.

• Buddy program to support new hires.

• Worldwide workation benefit for remote employees.

• International health insurance coverage for business trips and workations.

• Monthly budget allocated for a benefit of your choice.