Content Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee an insight bank by documenting weekly insights from the founder, product, and commercial teams, transforming them into posts, clips, articles, and discussion points.

• Manage the team posting initiative, ensuring a weekly calendar is maintained and drafting content that reflects each contributor's unique voice.

• Create a video interview series featuring agency leaders, adtech experts, and CMOs, targeting approximately 24 guests annually.

• Schedule and prepare guests, oversee shoots, and ensure timely publication of each episode.

• Coordinate creator collaborations from initial outreach and briefings through to the final post.

• Adapt interviews into long-form content and concise captioned clips for platforms such as LinkedIn, X, Instagram, TikTok, and YouTube.

• Identify posts for boosting, target specific accounts, and report on campaign performance.

• Take responsibility for the help center, blog, and website content intended for citation by AI assistants like ChatGPT, Gemini, and Perplexity.

• Ensure consistent terminology across all content sources.

• Work together with the PR specialist on data narratives, bylines, and an annual flagship report.

• Provide monthly reports on target-account engagement, posting schedules, and AI assistant mentions of Scowtt.

• Report to the CRO and collaborate with the founder, commercial team, PR specialist, and freelance video talent.

⛳️ Requirements

• Proven experience in producing compelling B2B content, both independently and by directing writers, editors, and video professionals.

• Familiarity with establishing and maintaining content systems, which include calendars, workflows, review processes, and managing multiple contributors on a weekly basis.

• Ability to interact as a peer with senior individuals, coach executives on their communication style, interview CMOs and agency leaders, and engage confidently with external thought leaders.

• Extensive knowledge of LinkedIn, X, Instagram, TikTok, and YouTube, covering platform performance, post boosting and targeting, as well as measuring results.

• Proficiency in video production, from planning interviews to briefing editors on video clips.

• A genuine interest in adtech and performance marketing, with a readiness to learn and convey advertising algorithms in a straightforward manner.

• Proficient in utilizing AI tools for drafting, research, and enhancing productivity, with the ability to evaluate the quality of generated content.

• Experience with B2B SaaS or adtech audiences, or creating content that is referenced by AI assistants is advantageous.

• Submission of a brief note and work samples showcasing relevant content, content systems, executive/team voice programs, paid or social campaigns, and collaboration with senior or external voices.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• A collaborative and innovative team environment.

• Comprehensive health and wellness benefits.