Content Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Engage with readers regularly through interviews, surveys, reviews, and support interactions to identify content gaps.

• Collaborate with CX to transform Trustpilot reviews, NPS comments, and incoming reader feedback into content opportunities.

• Validate these opportunities through user research, competitive benchmarking, SEO and keyword demand analysis, behavioral data, and AI-assisted research synthesis.

• Challenge existing assumptions and prioritize content opportunities with a well-supported, evidence-based perspective.

• Develop realistic AI prototypes of new content using actual titles and data.

• Investigate various concepts and refine them by applying design and usability principles, particularly for mobile platforms.

• Collaborate with product managers and designers on the presentation of new content within the product.

• Continuously iterate on prompts and content guidelines until the generated output consistently meets high standards.

• Conduct quality assurance with the Content team across a diverse range of titles.

• Deliver defined concepts to product managers for development and testing, remain involved throughout the results process, and translate launch outcomes into insights.

• Write and review high-visibility product copy.

• Maintain copy guidelines and AI copy tools.

• Share AI practices with the Content and Design teams.

• Enhance the organization and navigation of Study Guides, Plot Summaries, and other content, keeping search visibility in mind.

• Ensure product voice aligns with CX and marketing messaging.

• Report directly to the Head of Product.

⛳️ Requirements

• Over 5 years of experience in content design, content strategy, or digital editorial roles, including shaping content for digital products or publications.

• A genuine enthusiasm for books, reading, and book clubs, along with a desire to provide more value to readers.

• Proven experience in taking new content concepts from ideation to launch, backed by research, prototypes, and informed decisions.

• Comfort engaging directly with users, including conducting interviews, crafting surveys, and translating feedback into clear recommendations.

• Practical experience utilizing AI tools for research, prototyping, and content generation, with the capability to iterate on prompts until the output achieves high standards.

• Proficiency in standard design tools such as Figma, with the ability to create mockups demonstrating how content will appear and function within the product.

• Strong editorial judgment and exceptional writing skills, particularly for clear, benefit-oriented product copy.

• Understanding of how content structure influences usability and search, along with the ability to leverage keyword research to validate demand and inform content organization.

• Opinionated and self-directed: you quickly form a viewpoint, test it, and adjust your approach based on evidence.

• Native or near-native proficiency in written and spoken English.

• Preferred: Hands-on experience with SEO, including keyword research and optimizing content for organic search.

• Preferred: Experience with Study Guides, test preparation, edtech, or other educational content.

• Preferred: Experience in designing content for AI-generated experiences or working on prompt quality at scale.

• Preferred: Strong visual or UX design skills that extend beyond content mockups.

• Preferred: Familiarity with tools in our tech stack, including Claude, Figma, Amplitude, Clarity, Sprig, Notion, and Linear.

🏝️ Benefits

• Collaborate with a distributed, global team across Latin America, Europe, and the US that has embraced a remote-first culture since 2018.

• Enjoy the flexibility of working remotely — US-based (location flexible within the United States).