Content Creation Intern – Social Media & Activations

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assist in the social media activation of bwin’s major sponsorships, particularly focusing on BVB, the NFL, The Icon League, and other collaborations.

• Generate and capture short-form content during matchdays, fan events, sponsorship activations, and ongoing campaigns.

• Develop platform-specific content tailored for Instagram, TikTok, Reels, and various social media formats.

• Conduct fan interviews and produce behind-the-scenes content, reactive formats, and narrative-driven storytelling led by creators.

• Recognize and implement engaging content opportunities in lively live settings.

• Assist in real-time content creation and coverage of live events.

• Edit and prepare high-quality social media content while adhering to tight deadlines.

• Collaborate closely with the social media team to ensure content aligns with brand goals, audience requirements, and channel strategies.

• Participate in live events, matchdays, fan experiences, and brand activations on-site.

• Transform sponsorship investments into meaningful and relevant social media content for the DACH market.

⛳️ Requirements

• Fluent in German, with strong writing and speaking skills.

• Confident and genuine on-camera presence.

• Excellent grasp of Instagram, TikTok, Reels, and contemporary short-form storytelling techniques.

• A strong passion for sports, especially football, along with a thorough understanding of fan culture and digital communities.

• A creative mindset paired with a keen awareness of trends and social-first communication strategies.

• Demonstrated video editing skills, preferably in live-event settings or fast-paced content production.

• A strong intuition for entertainment, storytelling, and engaging with communities.

• Independent and proactive working style with the ability to operate autonomously in a dynamic environment.

• Basic understanding of relevant social media metrics and a desire to enhance skills in social media analytics.

• Willingness to travel and work occasional evenings, weekends, and on matchdays.

• A creator mindset, robust execution skills, and a fervor for sports and social media.

🏝️ Benefits

• Employees have the option to work remotely.

• Opportunities for travel and flexible working arrangements, including occasional evenings, weekends, and matchdays.