Content Creation Intern – Social Media & Activations

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assist in the social media activation of bwin’s major sponsorships, particularly focusing on BVB, the NFL, The Icon League, and other partnerships.

• Develop and capture short-form content surrounding matchdays, fan events, sponsorship activations, and ongoing campaigns.

• Generate platform-specific content tailored for Instagram, TikTok, Reels, and various social media formats.

• Conduct fan interviews and produce behind-the-scenes content, reactive formats, and creator-driven storytelling.

• Discover and execute compelling content opportunities in lively live environments.

• Aid in real-time content creation and coverage of live events.

• Edit and prepare high-quality social media content under tight deadlines.

• Collaborate closely with the social media team to ensure content aligns with brand goals, audience requirements, and channel strategies.

• Attend live events, matchdays, fan experiences, and brand activations on location.

• Transform sponsorship investments into meaningful and relevant social media content for the DACH market.

⛳️ Requirements

• Native-level proficiency in German, both written and spoken.

• Confident and genuine presence on camera.

• Exceptional understanding of Instagram, TikTok, Reels, and contemporary short-form storytelling techniques.

• Strong passion for sports, particularly football, along with a comprehensive understanding of fan culture and digital communities.

• Creative mindset paired with a keen sense of trends and social-first communication strategies.

• Demonstrated experience in video editing, preferably in live-event settings or fast-paced content production environments.

• Strong intuition for entertainment, storytelling, and community engagement.

• Independent and proactive working style with the ability to operate autonomously in a dynamic atmosphere.

• Basic understanding of relevant social media metrics and a desire to further enhance skills in social media analytics.

• Willingness to travel and work occasional evenings, weekends, and matchdays.

• Creator mentality, robust execution skills, and a fervent passion for sports and social media.

🏝️ Benefits

• Employees have the option to work remotely.

• Opportunities for travel and flexibility to work occasional evenings, weekends, and matchdays.