Content and Brand Activation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise the daily operations of the social engine for Corporate Marketing.

• Create and manage social calendars for BigPanda’s corporate channel and select executive profiles.

• Transform company narratives, research, customer testimonials, analyst insights, events, and product highlights into social-native content.

• Develop posts, carousels, quote-led assets, polls, short articles, and ongoing content series.

• Enhance executive thought leadership by refining ideas, discovering angles, calibrating voice, and packaging content.

• Produce social packages centered around anchor content assets.

• Track performance and audience engagement, utilizing insights to enhance content.

• Formulate concepts, hooks, scripts, shot lists, and simple production plans for short-form video.

• Capture and create thought-leadership clips, executive soundbites, event highlights, product insights, customer or partner moments, and explainers.

• Edit and package footage into polished, captioned, platform-ready assets.

• Generate multiple cuts, openings, aspect ratios, captions, thumbnails, and variations of copy.

• Assist executives and subject-matter experts in becoming more comfortable and effective on camera.

• Develop workflows to repurpose recordings, webinars, interviews, and events.

• Convert strategic narratives into channel-ready content families.

• Transform anchor assets into coordinated social posts, videos, carousels, event highlights, executive content, and field or demand handoffs.

• Uphold approved messaging, claims, proof, and terminology across derivative content.

• Utilize AI-assisted workflows while applying human judgment concerning accuracy, voice, and quality.

• Serve as a content correspondent at priority events, publishing or handing off timely content.

• Capture footage, quotes, reactions, insights, and visual moments on-site.

• Produce event recaps, clips, quote-led posts, photo and video packages, and follow-up content.

• Create or direct-produce carousels, quote tiles, thumbnails, simple motion assets, event graphics, and social imagery.

• Maintain visual and verbal consistency, organizing source files, templates, captions, approvals, and final assets.

• Establish streamlined brief-to-publish workflows and coordinate with Content, Design, Web, Demand Generation, PR, Events, and other partners.

• Build a consistent social presence and interconnected content system for BigPanda.

• Extend the reach and value of priority events beyond the events themselves.

• Enhance content production speed, ownership, and review processes.

⛳️ Requirements

• 5–8 years of experience in B2B social, content, brand activation, digital media, or related marketing roles.

• Experience in enterprise technology or SaaS is strongly preferred.

• A portfolio showcasing social-native thinking and tangible examples of short-form videos that you have scripted, shot, edited, or published.

• Strong instincts for hooks, pacing, visual storytelling, platform behavior, and content that captures attention.

• Proficiency in short-form video creation; hands-on experience is required.

• Ability to write concise, high-quality social copy, video scripts, captions, headlines, and executive posts.

• Strong editorial judgment to simplify complex technical or business concepts without overcommitting.

• Comfortable working directly with executives and subject-matter experts, including assisting them in feeling natural on camera.

• High level of autonomy and minimal dependence on processes.

• Preference for delivering work over perfection.

• Experience in activating content around events, webinars, launches, or executive thought leadership programs.

• Comfortable utilizing AI tools for transcription, ideation, editing, repurposing, and production support.

• Proficiency with a combination of Descript, CapCut, Adobe Premiere, or similar video tools; Canva, Figma, or comparable creative tools; and LinkedIn, Instagram/Threads, Facebook, and Twitter/X.

• Familiarity with GEO/AEO and content discoverability is a plus.

• Must be located in the United States.

• Visa sponsorship is not available.

🏝️ Benefits

• Comprehensive health coverage.

• Parental leave.

• Competitive cash compensation.

• Equity compensation.

• Supportive, collaborative, and innovative work environment.