Consumer Communications Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist in the European consumer communications initiatives by designing and executing lifestyle, trend, and cultural coverage campaigns for Etsy.

• Create and manage campaign moments across both earned and paid publisher and creator ecosystems.

• Aid in PR, affiliate, and creator/influencer marketing efforts tailored for local markets.

• Collaborate with various PR agencies across different markets to execute campaigns and maintain ongoing content.

• Work alongside marketing, brand, and social teams on integrated campaign initiatives.

• Organize, direct, and execute consumer press events for key campaigns.

• Balance both proactive and reactive storytelling while responding to relevant cultural events.

• Disseminate and enhance media coverage internally.

• Provide consistent reports on media moments, campaign effectiveness, and press outcomes.

• Identify and evaluate sellers and products for localized media outreach.

• Report directly to the Director of Consumer Communications.

• Execute other tasks as assigned, with responsibilities subject to modification.

⛳️ Requirements

• Minimum of 4 years of relevant communications experience across Europe.

• Strong foundation in consumer PR and communications.

• Experience working with influencers and talent.

• Practical experience executing PR activities involving affiliate publishers, commerce content, or creator partnerships.

• Comprehensive understanding of the changing media landscape, including new and emerging media formats.

• Exceptional storytelling and writing capabilities.

• Ability to convert consumer insights, marketplace data, and cultural trends into engaging media narratives.

• Deeply engaged in culture, with a talent for identifying authentic opportunities for brands to join the conversation.

• Innovative mindset towards exploring new communication channels and strategies.

• Meticulous attention to detail with the ability to juggle multiple priorities in a fast-paced setting.

• Ability to cultivate effective cross-functional relationships and independently manage assigned projects.

• Strong media connections with European journalists and media outlets across various sectors, such as German and French.

• Experience with a dual-sided marketplace, e-commerce platform, or major retail brand.

• Familiarity with supporting experiential activations.

• Proficiency in additional languages, especially German or French.

• Experience managing external PR agencies.

🏝️ Benefits

• Open to Remote work.

• Full-time employment opportunity.