Community Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the local and community marketing strategy at the branch level.

• Collaboratively develop the local marketing agenda with branch leadership and execute it independently.

• Lead the branch's organic social media strategy, encompassing content pillars, posting frequency, platform mix, and brand voice.

• Oversee content creation and personally produce content when necessary.

• Analyze performance metrics and link social media activities to brand awareness and lead generation results.

• Manage the online reputation and escalate issues as needed.

• Identify, assess, and prioritize local sponsorships, events, and partnership opportunities.

• Foster relationships with local organizations, business associations, media outlets, and complementary local businesses.

• Design and direct the branch's presence at community events, including strategy, budget, staffing, materials, and post-event follow-up.

• Develop and manage local marketing calendars that integrate community initiatives with wider campaigns and seasonal plans.

• Oversee local radio advertising, including briefing, scriptwriting or refinement, and production coordination.

• Coordinate the traffic of creative and media materials to radio stations, publishers, and out-of-home vendors.

• Plan, negotiate, and secure out-of-home (OOH) and digital out-of-home (DOOH) placements, such as billboards, transit, and street-level signage.

• Establish and manage the local marketing budget while making informed trade-off decisions.

• Provide market intelligence to marketing leadership.

• Empower local branch operators to engage and propose initiatives.

• Report on local marketing performance and ROI to branch and marketing leadership, along with actionable recommendations.

⛳️ Requirements

• 5 to 10 years of marketing experience, showcasing a strong background in social media strategy and implementation.

• Proven history of developing local or community marketing programs that yielded measurable brand or business impact.

• Strong strategic acumen to assess local marketing opportunities effectively.

• Ability to cultivate and manage relationships with community organizations, local media, and business partners.

• Comfortable with budget ownership and making resource allocation decisions.

• Excellent written and verbal communication skills; proficient in maintaining brand voice and tone.

• Data-savvy; capable of interpreting social and campaign performance data and translating it into strategic adjustments.

• Experience in home services, trades, or a similar local/service-based industry is highly preferred.

• Valid driver's license required.

• Willingness to travel locally for events and community activities.

• A satisfactory criminal background check is mandatory prior to an unconditional job offer.

🏝️ Benefits

• Equal opportunity employer dedicated to promoting diversity within the workforce.

• Workplace accommodations available upon request.