Communications and Marketing Manager

This is a fully remote position, open to applicants in Alaska, +11 more states.

📋 Description

• Create and implement marketing strategies and campaigns for CaFÉ and ZAPP to enhance customer engagement, awareness, adoption, retention, and revenue generation.

• Assess marketing performance and suggest improvements based on results, audience requirements, and business objectives.

• Oversee CaFÉ’s e-blast program, including strategy formulation, promotion, advertiser relationships, execution, and revenue tracking.

• Organize and manage paid digital and social media campaigns, focusing on audience targeting, creative direction, and performance assessment.

• Formulate communication strategies and plans for product launches, system updates, customer initiatives, operational changes, and other business needs.

• Compose, edit, produce, and manage customer-oriented content across websites, blogs, newsletters, product announcements, help content, sales materials, and social media platforms.

• Direct marketing, promotional, and audience-engagement webinars and virtual events.

• Assist in product-led educational webinars through promotion, audience communications, and marketing and visual materials.

• Oversee a collection of ongoing communications, campaigns, product communications, social content, and additional projects.

• Keep the CaFÉ and ZAPP marketing and communications calendar updated.

• Create project plans, coordinate contributors and reviewers, manage approvals, and ensure project completion.

• Handle competing priorities, evolving requirements, risks, and capacity conflicts.

• Convert subject-matter insights from product and business teams into clear communications and marketing strategies.

• Collaborate with Creative West’s marketing and communications team on brand consistency, organizational storytelling, and joint campaigns.

• Represent Creative West, CaFÉ, and ZAPP at conferences, webinars, meetings, and sector events.

⛳️ Requirements

• Exceptional writing and editing abilities, with a background in producing clear, audience-centered content for various purposes and formats.

• Proven experience in developing and executing marketing and communications strategies, campaigns, and content across multiple channels aligned with business goals, audience needs, and desired outcomes.

• Experience managing several concurrent projects with competing priorities.

• Familiarity with digital marketing and social media, including content creation, campaign management, and performance data analysis.

• Experience working with website content management systems and other digital platforms, with a swift ability to learn new systems and technologies.

• Experience with WordPress is preferred.

• Experience with Canva, Adobe Creative Cloud, or similar visual content tools is preferred.

• Experience creating or editing basic video or multimedia content is preferred.

• Experience with email marketing, customer relationship management, analytics, or digital advertising platforms is preferred.

• Experience communicating about technology products, SaaS platforms, or other products that require translating technical or operational information for nontechnical audiences is preferred.

• Familiarity with arts, cultural, nonprofit, or other mission-driven organizations and audiences is preferred.

🏝️ Benefits

• Employer-paid health insurance.

• Employer-paid life and disability insurance.

• Dental insurance partially subsidized by the employee.

• 401(k) with up to a 5% match.

• 37.5-hour work week.

• Generous vacation and sick leave.

• 10 paid holidays plus the week off between Christmas and New Year’s Day.