Commercial Manager – Elevated Experiences

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement the commercial strategy for Fentimans, Frobishers, and Bundaberg, focusing on volume, revenue, and margin achievement.

• Oversee promotional planning at the channel level and manage risks associated with markets and customers.

• Create frameworks for post-promotional assessment and ROI analysis to evaluate trade investments and enhance promotional strategies.

• Manage commercial reporting, monitoring P&L health, market share, distribution, and sales velocity metrics.

• Track macroeconomic changes, legislative developments, and competitor activities to devise proactive response strategies.

• Convert retailer, category, and consumer insights into compelling selling propositions for customer engagement initiatives and Joint Business Plans (JBPs).

• Spearhead the innovation pipeline, assessing revenue potential, profitability, and risks of cannibalization.

• Implement go-to-market strategies with defined KPIs for measurement.

• Direct pricing and packaging architecture strategies across various brands and customer/outlet formats.

• Collaborate with Marketing, Sales, Activation, Innovation, and Finance to ensure operational coherence and successful project execution.

⛳️ Requirements

• Background in FMCG, preferably in Commercial Strategy.

• A strategic mindset with robust commercial and financial understanding.

• Experience in a commercial capacity within Out-of-Home and/or International sectors.

• Skilled in utilizing shopper insights, category data, and sales analytics tools to inform commercial decisions.

• Strong communicator, adept at influencing stakeholders across various functions.

• Results-oriented, capable of translating complex insights into practical recommendations.

• Knowledgeable about P&L influences and their effects on profitability throughout the value chain.

• Good grasp of value chains within direct, indirect, and international channels.

• Deep understanding of the premium soft drinks category.

• Exhibit AG Barr values of Honesty, Accountability, Connectivity, and Courage.

🏝️ Benefits

• Uncapped bonus tied to business performance.

• Defined contribution Pension plan.

• Up to 34 days of holiday (based on shift pattern).

• Flexible holiday trading options.

• Flexible cash allowance for benefit spending.

• Healthcare Cash Plan.

• Flexible benefits including discounts, cashbacks, gym memberships, technology purchases, etc.

• Life assurance coverage.

• Save-as-you-earn scheme.

• Staff sales discounts.

• Complimentary AG Barr products during work hours and at staff sales events.

• Annual salary review process.

• Continuous professional development with access to Learning and Development programs and resources.