Commercial Activation & Performance Manager, Upscale Brands

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify hotels that have potential for enhancing revenue performance, market share, and demand generation.

• Analyze performance trends, risks, and gaps at the hotel level to discover growth opportunities.

• Generate insights and recommendations for Senior Regional Directors, field leaders, hotel teams, and senior leadership.

• Create and sustain commercial plans that emphasize pricing strategy, demand generation, business mix optimization, and revenue growth.

• Offer guidance on promotional strategies, pricing decisions, revenue recovery, channel performance, direct booking, and distribution strategies.

• Recognize market events and local demand drivers to boost demand and increase market share.

• Collaborate with Area Directors and Senior Regional Directors to devise hotel-specific commercial growth strategies.

• Connect hotels with enterprise programs, tools, resources, and subject matter experts.

• Develop and oversee commercial activation plans, monitoring implementation progress, milestones, and business outcomes.

• Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence.

• Promote awareness, adoption, and utilization of enterprise revenue-generating programs such as Easy Bid, DirectPay, Choice Business Direct, and future initiatives.

• Create scalable playbooks, best practices, tools, and resources for hotels.

• Act as a liaison between hotels and corporate commercial teams.

• Assist ROCS Program Revenue Managers with supplemental coverage, transition support, and project assistance.

• Lead commercial activation projects and strategic performance initiatives.

• Maintain project plans, action trackers, and stakeholder communications.

• Assess initiative effectiveness and ROI using performance metrics, adoption rates, and revenue outcomes.

• Support the deployment of new commercial strategies, tools, programs, and enterprise initiatives.

• Recommend process enhancements that connect operational execution with commercial performance outcomes.

⛳️ Requirements

• Bachelor’s degree in Hospitality, Business, Marketing, Revenue Management, or a related field, or equivalent experience.

• Over 5 years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related fields.

• Strong analytical and problem-solving abilities, with the capability to translate data into actionable recommendations.

• Working knowledge of hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance drivers.

• Proven ability to influence outcomes and drive action without direct authority.

• Excellent project management, organizational, and prioritization skills.

• Ability to collaborate effectively across various stakeholder groups, including owners, operators, field teams, and corporate partners.

• Capacity to navigate ambiguity, manage competing priorities, and maintain a strategic mindset.

• Exceptional communication, presentation, and consultative skills.

• Willingness to travel as business needs dictate.

🏝️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.

• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels worldwide.

• Annual bonus under Choice’s Management Incentive Plan (MIP).

• Home office work arrangement.

• Possible required travel depending on the role.