Commercial Activation & Performance Manager, Upscale Brands

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify hotels that have potential for enhancing revenue performance, market share, and demand generation.

• Analyze hotel-level performance trends, risks, and areas for improvement to discover growth opportunities.

• Develop insights and recommendations for Senior Regional Directors, field leaders, hotel teams, and executive leadership.

• Create and implement property-level commercial strategies encompassing pricing, demand generation, business mix, and revenue enhancement.

• Guide promotional initiatives, pricing strategies, revenue recovery efforts, channel performance, direct booking, and distribution tactics.

• Identify market events and local demand influences to boost demand and market share.

• Collaborate with Area Directors and Senior Regional Directors on tailored commercial growth strategies for hotels.

• Formulate action plans for underperforming hotels and assess negotiated account performance.

• Connect hotels with enterprise programs, tools, resources, and subject matter experts.

• Measure the effectiveness of recommendations and manage commercial activation plans, milestones, and outcomes.

• Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence.

• Promote the adoption and use of enterprise revenue-generating programs such as Easy Bid, DirectPay, Choice Business Direct, and future initiatives.

• Create scalable playbooks, best practices, tools, and resources for hotels.

• Serve as a liaison between hotels and corporate commercial teams.

• Support ROCS Program Revenue Managers with additional coverage, transition assistance, and project support.

• Lead commercial activation projects and strategic performance initiatives.

• Maintain project plans, action trackers, and stakeholder communications.

• Assess initiative effectiveness and ROI using performance metrics, adoption rates, and revenue outcomes.

• Assist in the deployment of new commercial strategies, tools, programs, and enterprise initiatives.

• Suggest process enhancements linking operational execution with commercial performance results.

⛳️ Requirements

• Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or a related field, or equivalent experience.

• Over 5 years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related areas.

• Strong analytical and problem-solving abilities, with a talent for converting data into actionable insights.

• Familiarity with hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance metrics.

• Proven ability to influence outcomes and encourage action without direct authority.

• Exceptional project management, organizational, and prioritization skills.

• Capability to collaborate effectively across various stakeholder groups, including owners, operators, field teams, and corporate partners.

• Ability to navigate uncertainty, manage competing priorities, and maintain a strategic perspective.

• Outstanding communication, presentation, and consultative skills.

• Willingness to travel as business needs dictate.

🏝️ Benefits

• Competitive compensation and benefits package, including medical, dental, and vision coverage.

• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels around the globe.

• Flexible home office work arrangement.

• Possible travel requirements depending on the role.