Chief Marketing Officer – Healthcare

This is a fully remote position, open to applicants in Poland.

📋 Description

• Collaborate with the founding team and medical leadership to develop the company, product, and go-to-market strategy.

• Establish brand positioning, communication strategy, and market narrative for a coordinated online multi-specialty cardio-metabolic clinic.

• Create and implement comprehensive marketing strategies across awareness, acquisition, conversion, retention, and patient engagement.

• Develop and enhance acquisition funnels utilizing Google, Meta, email, remarketing, and various digital channels.

• Implement marketing automation for patient education, onboarding, activation, reactivation, and sustained engagement.

• Construct a data-driven growth model utilizing metrics such as CAC, LTV, ROI, conversion rate, retention, churn, and activation.

• Develop a multi-channel content and communication ecosystem encompassing video, social media, expert content, blogs, emails, paid advertisements, and landing pages.

• Simplify complex cardio-metabolic subjects into clear and trustworthy communications for patients and business partners.

• Design educational campaigns focused on prevention, diagnostics, lifestyle changes, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk, and metabolic health.

• Establish credibility through expert-led content, partnerships with medical authorities, and public relations efforts.

• Create and evaluate messaging, landing pages, funnels, and campaigns via structured experimentation and A/B testing.

• Work alongside medical, product, sales, and operations teams to ensure marketing aligns with patient experiences and requirements.

• Recruit and manage a marketing team across performance, content, creative, analytics, and partnerships.

• Oversee relationships with external partners, agencies, creators, experts, and media.

• Ensure adherence to healthcare advertising, data protection, and medical communication regulations in Poland and the EU.

⛳️ Requirements

• Minimum of 8+ years in marketing experience.

• At least 3+ years in a senior leadership position (Head of Marketing, VP, CMO, or equivalent).

• Proven success in building and scaling growth within a startup environment.

• Experience managing a marketing budget with accountability for revenue-related targets.

• Strong background in full-funnel and performance marketing, with hands-on channel management capabilities.

• Proficiency in building brand identity and positioning for complex, expert-driven, or trust-based products.

• Data-driven approach to decision-making with familiarity in CAC, LTV, ROI, retention, churn, analytics, and attribution tools.

• Experience with GA4, GTM, Looker Studio, BigQuery, or similar tools.

• Familiarity with CRM systems, marketing automation, and lifecycle communication.

• Proven ability to recruit, lead, and develop marketing teams and manage agencies.

• Capable of collaborating with founders, investors, and senior stakeholders while representing the company externally.

• Comfortable working in a high-ambiguity, regulated environment and building from the ground up.

• Excellent content creation and messaging skills.

• Willingness to blend strategy with hands-on execution.

• Ability to thrive in a fast-paced, early-stage setting with limited structure and high ambiguity.

• Fluent in Polish and English, both spoken and written.

• Experience in healthtech, healthcare, wellness, medtech, digital health, or patient-facing healthcare products is highly desirable.

• Understanding of cardio-metabolic health areas is a significant advantage.

• Knowledge of the Polish healthcare, wellness, and digital health ecosystem is a strong asset.

• Previous experience with regulated or trust-based products is a plus.

• Familiarity with B2C, B2B2C, or hybrid healthcare models is advantageous.

• Knowledge of modern MarTech stacks and AI-driven tools is beneficial.

• Experience with SEO/SEM and basic understanding of GEO is a plus.

• Background in multi-channel content pipelines and A/B testing is beneficial.

• Experience in building a healthcare or wellness brand from concept to market recognition is a nice-to-have.

• Prior work with healthcare professionals is an advantage.

• Experience in PR and media communications is a plus.

• Familiarity with influencer, ambassador, or expert-led marketing is a nice-to-have.

• Understanding of medical marketing compliance, Polish and EU regulations, GDPR, Google/Meta Ads policies, and healthcare advertising restrictions is a bonus.

• Experience in patient education, prevention campaigns, or long-term engagement programs is a plus.

• Insights into healthcare markets in Poland and the EU are advantageous.

• Legal authorization to work in the EU is required.

🏝️ Benefits

• Bonus structure based on measurable growth, revenue, and marketing performance objectives.

• Potential equity package within the company you will help develop, subject to agreed cooperation terms.

• Support from an experienced startup studio and capital group.

• Access to healthcare experts, startup-building expertise, and industry connections.

• Quick decision-making, short feedback cycles, and the opportunity for tangible impact.

• High levels of autonomy and ownership in strategy, execution, team development, and marketing budget management.