Chief Marketing Officer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee e.Republic’s comprehensive marketing strategy aligned with the company's priorities, product growth initiatives, and revenue targets.

• Take ownership of Marketing’s impact on private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing.

• Create and manage public-sector marketing programs that enhance subscriptions, event participation, council and program involvement, survey responses, community engagement, and the adoption of e.Republic’s offerings.

• Direct product marketing efforts, including market segmentation, value propositions, positioning, messaging, go-to-market strategies, product launches, and market education.

• Design customer and audience journeys across e.Republic’s portfolio to boost engagement, conversion, cross-selling, retention, and participation.

• Collaborate with Sales, Product, Events, Media, and other business leaders to develop an integrated company growth framework.

• Oversee brand strategy, company and product positioning, messaging architecture, and brand governance.

• Manage corporate communications, public relations, reputation management, thought leadership, and significant company announcements.

• Lead the Design organization to establish a unified creative vision and brand expression.

• Provide executive leadership for Content Studio, which is e.Republic’s customer-funded Marketing as a Service business.

• Define the strategy, positioning, service portfolio, and operational model for customer marketing services.

• Ensure customer programs provide distinctive, high-quality marketing solutions with measurable value.

• Spearhead digital marketing initiatives across paid acquisition, organic search, social media, email, partnerships, SEO, AEO/GEO, and emerging AI-driven discovery channels.

• Drive AI transformation initiatives across Marketing, Design, and Content Studio.

• Establish guidelines and governance for the responsible use of AI.

• Manage marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting.

• Set objectives, KPIs, decision rights, and accountability throughout the organization.

• Develop and oversee budgets and resources efficiently.

• Build, nurture, and retain high-performing teams while fostering a culture centered on measurable performance.

⛳️ Requirements

• Over 12 years of progressive experience in marketing leadership.

• Significant leadership experience within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization.

• Proven experience leading a comprehensive marketing function that includes brand management, demand generation, digital marketing, product marketing, communications, and marketing operations.

• Demonstrated success in driving pipeline, revenue contributions, customer engagement, and measurable business results.

• Experience in overseeing creative and design capabilities across various products, channels, and user experiences.

• Preference for candidates with experience in customer-facing marketing, agency, studio, professional-services, or similar fee-based businesses.

• Strong knowledge of contemporary digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and emerging AI-enabled marketing strategies.

• Proven ability to leverage AI and technology to enhance workflows, organizational transformation, productivity, and overall business performance.

• Extensive experience in product positioning, go-to-market strategies, customer journeys, and marketing to diverse constituencies with differing needs and value propositions.

• Strong strategic, financial, analytical, organizational, and talent development capabilities.

• Exceptional collaboration and communication skills, with the capacity to act as a strategic partner to the CEO, executive leadership, Sales, Product, and other company leaders.

• Experience in state and local government and education markets is highly preferred.

• Bachelor’s degree or equivalent professional experience; advanced degree is a plus.

• Experience in Private Equity is advantageous.

• Must reside in the United States.

• Ability to maintain a remote work environment with dependable Internet access.

🏝️ Benefits

• Bonus plan.

• Remote work environment.

• Reliable Internet access.