Channel Marketing Manager

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Develop and implement regional marketing initiatives alongside EMEA distributors and resellers, such as demand generation campaigns, webinars, events, and product launches.

• Design and execute campaigns aimed at onboarding new resellers through distributor-led recruitment and events.

• Oversee marketing partnerships with distributor allies and resellers, including collaborative plans, campaign schedules, and performance assessments.

• Empower distributors to market to their reseller networks and provide direct support for key resellers.

• Adapt global campaigns, messaging, and materials to fit regional market needs.

• Organize MDF and co-marketing initiatives while reporting outcomes and return on investment (ROI).

• Work in conjunction with Product Marketing on product updates and channel-focused campaigns.

• Develop and sustain partner enablement and co-branded resources.

• Facilitate engagement through the Huntress Hub partner portal.

• Monitor and report on regional channel marketing key performance indicators (KPIs), including partner engagement, pipeline, conversion rates, and fund utilization.

• Assess distributor and reseller needs, providing valuable insights to the Channel Programs team.

• Assist with partner events, distributor business evaluations, and partner communications.

• Ensure precise capture, tracking, and distribution of channel-generated leads.

• Achieve first-year targets including collaborative marketing strategies, consistent regional campaigns, enhanced distributor-led demand generation, onboarding of new active resellers, and measurable MDF ROI.

⛳️ Requirements

• Minimum of 5 years of experience in channel or partner marketing, preferably within the SaaS or cybersecurity sectors.

• Practical experience managing co-marketing programs through distributors and resellers in the EMEA region.

• Proven track record of developing and executing partner or reseller recruitment campaigns.

• Understanding of the EMEA channel landscape, including distribution models and reseller tiers.

• Experience in planning MDF-funded or co-marketing activities and familiarity with channel program frameworks such as deal registration and lead sharing.

• Capable of managing and executing multiple campaigns and partner relationships across different markets and time zones.

• Strong analytical abilities with a focus on making ROI-driven decisions.

• Excellent communication skills and the ability to build strong relationships.

• Knowledge of CRM, marketing automation, and PRM or partner portal tools, including Salesforce and HubSpot.

• Willingness to travel across EMEA as necessary.

• Proficiency in one or more European languages besides English is a plus.

• Understanding of GDPR and regional marketing compliance standards is advantageous.

🏝️ Benefits

• Fully remote work environment.

• Reimbursement for new starter home office setup (£398).

• Generous personal leave allowances.

• Monthly digital reimbursement (£92).

• Opportunities to travel to the US 1-2 times per year for various company events.

• Pension plan.

• Access to the BetterUp platform for coaching and personal and professional development.

• Bonus and equity options.