Category Growth Manager, Women's Hormones

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy and expansion for the Women’s Hormones category, encompassing objectives, priorities, performance indicators, and growth initiatives.

• Formulate category strategy informed by market potential, customer requirements, competitive landscape, clinical factors, and overall business strategy.

• Conduct analysis on revenue, conversion rates, customer activation, Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention, profit margins, payback period, and return on investment (ROI).

• Spot growth opportunities and limitations, translating them into actionable priorities and suggestions.

• Assess pricing structures, packaging, promotional offers, bundling options, positioning strategies, customer segments, and the overall business model for the category.

• Develop business cases to guide AgelessRx on where to invest, test, expand, or pivot its approach.

• Establish yourself as the internal authority on the category, its customers, and the competitive environment.

• Create customer feedback mechanisms through interviews, user testing, surveys, behavioral analytics, and insights from Customer Experience.

• Analyze competitors’ positioning, products, pricing strategies, customer experiences, strengths, weaknesses, and evolving tactics.

• Convert customer and market insights into actionable recommendations for Marketing, Product, Clinical, and Operations teams.

• Oversee the category experience throughout discovery, education, conversion, onboarding, treatment, engagement, and retention processes.

• Identify friction points in the customer journey and opportunities to enhance customer value and business performance.

• Collaborate with Product, Engineering, Clinical, and Operations teams to implement product and service enhancements.

• Prioritize features and capabilities specific to the category based on customer impact and commercial viability.

• Discover new opportunities for treatments, services, bundles, cross-selling, and adjacent offerings.

• Manage the go-to-market strategy for new category offerings, which includes target audiences, positioning, messaging, launch priorities, channels, and success metrics.

• Work alongside Growth, Brand, Lifecycle, Content, Creative, Product, Clinical, and Compliance teams.

• Design and prioritize experimental initiatives across acquisition, landing pages, onboarding, conversion, pricing, promotional offers, messaging, lifecycle, retention, and re-engagement efforts.

• Analyze performance metrics, identify key drivers, and apply insights to inform future decisions and experiments.

• Explore new channels, partnerships, community opportunities, and effective methods for reaching target customers.

• Ensure that growth strategies are sustainable and economically viable.

⛳️ Requirements

• A minimum of 7 years of experience in category management, growth, product marketing, general management, business strategy, consumer products, or a similar commercially oriented role.

• Proven track record of driving significant growth or commercial results for a digital product, consumer health company, telehealth service, subscription business, marketplace, or category-level business line.

• Demonstrated capability to comprehend market dynamics and convert customer, competitive, and performance insights into effective business strategies and execution.

• Strong commercial acumen and analytical skills, with experience in managing revenue, conversion rates, CAC, LTV, retention, activation, profit margins, payback, and ROI metrics.

• Experience in building, launching, or scaling products, services, categories, or business lines in a dynamic or uncertain environment.

• Excellent customer research instincts and comfort in directly interviewing customers, analyzing customer behavior, and translating insights into actionable strategies.

• Experience with positioning strategies, value propositions, pricing models, packaging, promotional offers, go-to-market strategies, or new product/service launches.

• Ability to operate effectively in a regulated environment while balancing clinical accuracy, privacy, compliance, patient trust, and responsible communication.

• Strong skills in Excel or Google Sheets.

• Familiarity with GA4, Looker, SQL, CRM/lifecycle platforms, or product analytics tools is advantageous.

• Experience in telehealth, digital health, consumer health, women's health, or other regulated consumer sectors is highly preferred.

• A genuine interest in longevity, preventative health, and the future of healthcare.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.