Cardiovascular Ultrasound – Structural Heart Product Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate and implement the national strategy for the cardiovascular ultrasound and structural heart portfolio throughout Canada.

• Recognize market opportunities, customer requirements, competitive challenges, and emerging clinical trends.

• Create annual product and market development plans that align with national sales and business goals.

• Assist in forecasting, demand planning, installed-base strategies, demo management, product lifecycle management, and the introduction of new products.

• Collaborate with sales leadership to pinpoint opportunities for expanding market share and competitive conversions.

• Track business performance and convert market and sales information into actionable commercial priorities.

• Formulate strategies to enhance the organization’s involvement in structural heart programs, including TAVR/TAVI, transcatheter mitral and tricuspid interventions, and left atrial appendage closure.

• Cultivate relationships with structural heart programs and multidisciplinary clinical teams.

• Comprehend evolving structural heart workflows and discover opportunities for advanced echocardiography to enhance procedural planning, guidance, efficiency, and clinical confidence.

• Collaborate with strategic customers and clinical leaders on initiatives for market development.

• Establish relationships with key opinion leaders and strategic cardiovascular accounts across Canada.

• Assist in delivering customer presentations, executive discussions, workshops, demonstrations, and participating in industry events.

• Create reference-site and advocacy strategies with leading cardiovascular and structural heart programs.

• Act as a national subject-matter expert providing support to the field sales organization.

• Develop value propositions, competitive positioning, objection-handling tools, sales presentations, and field resources.

• Partner with regional sales teams on strategic opportunities and complex competitive situations.

• Offer product, market, clinical, and competitive education to the commercial organization.

• Aid sales teams in articulating the clinical and economic value of advanced cardiovascular ultrasound solutions.

• Lead commercialization plans in Canada for new cardiovascular ultrasound products, software, probes, and clinical capabilities.

• Create launch strategies that incorporate customer segmentation, positioning, sales enablement, clinical education, and market development.

• Collaborate with global and regional marketing teams to modify product strategies for the Canadian healthcare landscape.

• Represent the voice of the Canadian customer by providing structured market feedback to upstream product teams.

• Monitor advancements in advanced echocardiography, 3D/4D imaging, strain, automation, AI-enabled workflows, interventional imaging, and structural heart procedures.

• Convert competitive intelligence into actionable recommendations for Sales and leadership.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Life Sciences, Biomedical Sciences, Engineering, Medical Imaging, or a related field.

• Over 5 years of experience in medical devices, diagnostic imaging, cardiovascular care, ultrasound, or a related healthcare technology sector.

• Strong understanding of cardiovascular imaging and the clinical context surrounding echocardiography.

• Proven experience in developing and implementing commercial strategies.

• Excellent presentation and communication skills, with the ability to engage clinical customers and senior healthcare stakeholders.

• Capability to work efficiently across Sales, Clinical, Marketing, Service, and global product organizations.

• Strong analytical abilities and the capacity to convert market and business data into commercial actions.

• Willingness to travel nationally to support customers, attend conferences, collaborate with sales teams, and pursue strategic opportunities.

• Direct experience in cardiovascular ultrasound/echocardiography is preferred.

• Experience in supporting structural heart or interventional cardiology programs is advantageous.

• Familiarity with advanced echo technologies such as 3D/4D imaging, TEE, strain imaging, workflow automation, and AI-enabled applications is desirable.

• Experience in launching medical-device or imaging products in the Canadian healthcare market is preferred.

• Established connections within Canadian cardiology, echocardiography, or structural heart communities are beneficial.

• A clinical background in echocardiography, cardiac sonography, cardiovascular technology, or another cardiovascular discipline would be an asset.

• Experience in a large, matrixed medical-technology organization is preferred.

🏝️ Benefits

• Salary and benefits are included as part of the total rewards package.

• Opportunities for career advancement.

• A culture that promotes care, collaboration, and support.