Canvassing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the canvassing program from inception, which includes creating the organizational framework, territory maps, staffing model, compensation plan, standard operating procedures, and executing a nationwide rollout across various markets.

• Formulate a market-specific canvassing strategy based on factors such as population density, project history, seasonality, and local regulatory conditions.

• Define and enhance lead qualification criteria and hand-off procedures to effectively convert leads generated through canvassing into scheduled and completed in-home demonstrations.

• Recruit, hire, onboard, and train Market Canvass Managers and frontline canvassers in all regions.

• Foster a dynamic and high-retention culture within the canvassing team.

• Develop a comprehensive training program that focuses on door-approach techniques, objection handling, product positioning, safety, and compliance.

• Create performance-driven compensation and incentive frameworks.

• Ensure adherence to local and state solicitation laws, permitting requirements, and do-not-knock regulations.

• Oversee the management of permits and licenses on a market-by-market basis.

• Supervise daily field operations, including shift scheduling, route assignments, safety measures, equipment, uniforms, and ID badge standards.

• Take ownership of and report on canvassing performance metrics, such as doors knocked, contact rates, appointment-setting rates, sit rates, and cost per qualified lead to executive leadership.

• Collaborate with Sales leadership to synchronize scripting with in-home sales expectations.

• Work alongside Marketing to ensure that canvassing messaging, offers, and branded materials align with lead-generation campaigns.

• Coordinate with Call Center Operations to schedule within the sales capacity specific to each market.

• Enhance the canvassing technology stack, including tracking and routing software, CRM lead hand-off, and performance dashboards, in conjunction with Marketing Operations and IT.

• Regularly present program outcomes, forecasts, and investment recommendations to senior leadership.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• A Bachelor's degree is preferred; however, equivalent experience in Canvassing leadership will be taken into account.

• Over 7 years of experience in door-to-door canvassing, direct sales, or leadership in field lead generation—preferably within home improvement, solar, pest control, security, or a similarly regulated door-to-door sector.

• Demonstrated success in establishing a canvassing or direct-sales field organization from the ground up.

• Experience managing multi-market or multi-territory field teams, ideally covering more than 10 markets simultaneously.

• Familiarity with canvassing compliance requirements (local solicitation laws, permitting) and a commitment to managing compliance on a market-by-market basis.

• Proficient with canvassing management and routing technology (e.g., SPOTIO or similar) and CRM lead hand-off tools (Salesforce or similar).

• Strong skills in recruiting and leading teams; capable of hiring and mentoring both Market Canvass Managers and frontline canvassers.

• A data-driven mindset toward funnel management, comfortable with owning and reporting on the conversion metrics from doors knocked to closed sales.

• Willingness to travel frequently (50%+) to markets nationwide, including some evenings and weekends to accommodate canvassing shift schedules.

🏝️ Benefits

• Paid time off (PTO)

• 401(k) with matching program

• Medical insurance

• Dental insurance

• Vision insurance

• Health savings account

• Life insurance

• An influential role alongside Marketing and Sales leadership in shaping the company's growth strategy.

• Uncapped performance incentives