Campaign Marketer

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Create and implement account-based marketing strategies for strategic and enterprise accounts to enhance engagement, drive pipeline growth, and achieve revenue results.

• Collaborate with Sales to determine priorities, develop account plans, and align marketing investments with targeted account opportunities.

• Design and execute integrated 1:1 and 1:few marketing initiatives across various channels.

• Utilize account intelligence, engagement insights, and performance analytics to refine strategies and maximize business impact.

• Act as the primary marketing advisor for designated strategic account teams.

• Work in partnership with Product Marketing, Field Marketing, Revenue Operations, and Sales to provide cohesive account experiences and support go-to-market strategies.

• Oversee ad-hoc marketing requests and assist with account-based selling initiatives.

• Monitor and report on key account metrics and outcomes.

• Employ marketing automation and CRM systems to create, launch, and track campaigns, manage lead-nurturing workflows, and evaluate campaign performance and ROI.

• Stay informed on industry trends, best practices, and emerging technologies while suggesting innovative campaign and ABM strategies.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, business, or a related field.

• Over 7 years of progressive B2B marketing experience, including substantial expertise in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing.

• Proven track record in developing and executing account-based marketing strategies that boost engagement, accelerate pipeline growth, and drive revenue outcomes.

• Experience collaborating with Sales leaders and strategic account teams to formulate account plans and aligned go-to-market strategies.

• Strong analytical capabilities with the ability to use account intelligence, engagement data, and performance metrics to guide decisions and enhance results.

• Proficiency with marketing automation, CRM, ABM, and sales enablement platforms such as Salesforce, 6sense, LinkedIn, Highspot, or similar technologies.

• Ability to influence cross-functional stakeholders and foster alignment among Sales, Marketing, Product Marketing, and Revenue Operations teams.

• Exceptional communication and presentation skills, with the capacity to translate complex insights into actionable business recommendations.

• Strong business acumen combined with strategic thinking.

• Ability to work independently within a highly collaborative environment.

🏝️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off).

• Flexible work options.

• Physical and mental well-being programs.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development opportunities.

• Recognition programs and referral rewards.

• Hackathons.

• Inclusive recruitment process with accommodations available upon request.