Business Architect – Salesforce Marketing Cloud Specialization

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a senior business advisor, overseeing business architecture, functional direction, and value realization for intricate engagements and transformation projects.

• Utilize insights from industry, market, customer, operations, and finance to outline business challenges and direct transformation priorities.

• Convert strategic goals into capabilities, value streams, components of operating models, process enhancements, initiatives, and measurable outcomes.

• Outline the current and future state of business architecture involving stakeholders, governance, processes, information, customer experience, and enabling technology.

• Lead the discovery and functional architecture for Salesforce Marketing Cloud projects.

• Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement needs.

• Guide the solution design for Journey Builder, Automation Studio, Email Studio, Contact Builder, and mobile messaging features.

• Specify business requirements for customer data models, Data Extensions, subscriber identity, consent, preferences, and audience activation.

• Collaborate with technical architects to define integrations among Salesforce Marketing Cloud, Salesforce CRM, customer data platforms, and external systems.

• Create marketing operating models, campaign governance, approval workflows, testing requirements, and criteria for business readiness.

• Facilitate user acceptance testing, adoption, and ongoing optimization.

• Develop business cases, transformation roadmaps, investment roadmaps, and plans for value realization.

• Establish value metrics, baselines, milestones, success criteria, accountability measures, and review schedules.

• Assess delivery, adoption, operational, and business performance data to gauge realized value and suggest necessary adjustments.

• Lead discovery and scoping sessions, translating requirements into business-value specifications.

• Assist in presales by formulating business processes and clearly communicating value propositions, benefits, scope, and plans for value realization.

• Review statements of work, solution designs, and presales documentation.

• Facilitate executive decision-making forums and uphold stakeholder communication.

• Mentor consultants and functional leaders, developing reusable business architecture and methods for value realization.

• Employ approved AI-enabled tools to analyze business data, model scenarios, and pinpoint transformation opportunities.

⛳️ Requirements

• Over 10 years of experience in business architecture, strategic consulting, marketing technology consulting, business transformation, or similar practical experience.

• Proven experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations.

• In-depth knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization.

• Familiarity with SQL, AMPscript, Server-Side JavaScript, and API integration patterns.

• Experience in defining customer data, consent, preference management, and integration needs.

• Background in defining, designing, and documenting business processes as well as current and future state business architectures.

• Proficiency in translating business strategies into capabilities, operating models, roadmaps, measurable outcomes, and value realization plans.

• Experience in developing business cases, ROI assumptions, value metrics, and performance indicators.

• Strong skills in executive communication, workshop facilitation, stakeholder management, and presentations.

• Ability to work independently, think strategically, balance competing expectations, and mentor functional practitioners.

• Willingness to travel up to 40%.

• Relevant Salesforce Marketing Cloud certifications are preferred.

• Familiarity with Salesforce CRM, customer data platforms, and Adobe Experience Cloud solutions is preferred.

• Experience supporting enterprise marketing environments across multiple brands, business units, or regions is preferred.

• Relevant industry-domain knowledge is preferred.

• Experience utilizing approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities is preferred.

• Candidates must have unrestricted authorization to work in the United States without employer sponsorship now or in the future.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life insurance.

• Disability insurance.

• Paid time off.

• 401(k).

• Competitive benefits package for full-time, non-temporary employees.

• Collaborative, high-impact, high-growth work environment.

• Opportunities to enhance skills and work with cross-disciplinary teams.